Assistant Brand Manager executing digital campaigns, webinars, social content, and sales enablement for Timeless Medical Systems. Generating qualified healthcare marketing leads through persona - driven content.
About the role
- Marketing Brand Manager leading brand strategy and campaigns for a technology solutions company. Driving qualified opportunities through content, digital marketing, sales enablement, and performance reporting.
Responsibilities
- Develop and maintain a consistent brand identity, voice, and market positioning
- Ensure brand standards across the website, social media, proposals, presentations, advertising, events, and sales materials
- Manage relationships with external designers, agencies, printers, and other marketing partners
- Develop and execute an annual marketing plan aligned with company growth objectives
- Plan and manage campaigns across email, LinkedIn, digital advertising, webinars, events, and partner channels
- Create campaigns promoting managed IT, cybersecurity, cloud, Microsoft 365, AI, data governance, and other technology solutions
- Manage the marketing calendar, budgets, timelines, and deliverables
- Coordinate joint marketing initiatives and funding with technology vendors and distribution partners
- Develop content including case studies, customer success stories, articles, newsletters, guides, presentations, and downloadable resources
- Manage website content and coordinate updates to improve messaging, engagement, and lead conversion
- Oversee the company’s social media presence, especially LinkedIn
- Support SEO, paid campaigns, and other digital marketing activities
- Translate technical concepts into clear, business-focused messaging
- Work with sales to define target markets, ideal customer profiles, and campaign priorities
- Develop sales enablement materials and customer communications
- Build campaigns that generate qualified leads and support pipeline growth
- Track leads from source through conversion in the CRM
- Support customer events, webinars, seminars, sponsorships, and strategic partnerships
- Establish measurable marketing objectives and KPIs
- Report on campaign performance, lead generation, conversion rates, engagement, and return on marketing investment
- Use performance data to improve campaign targeting, messaging, and channel selection
- Monitor competitors, market trends, and customer needs to identify opportunities
Requirements
- Bachelor’s degree or diploma in marketing, communications, business, or a related field
- Five or more years of experience in marketing, brand management, or demand generation
- Experience in B2B technology, managed services, cybersecurity, SaaS, or professional services is strongly preferred
- Strong written communication, editing, storytelling, and presentation skills
- Demonstrated experience managing digital campaigns, content programs, websites, social media, and events
- Familiarity with CRM, email marketing, analytics, content management, and marketing automation platforms
- Ability to manage multiple initiatives, stakeholders, budgets, and deadlines
- Strong business judgment and the ability to work independently in a growing organization
- Experience working with Microsoft or other technology vendor marketing programs is an asset
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