Brand Manager leading integrated customer plans and omnichannel campaigns for Boehringer Ingelheim Canada’s pharmaceutical brands. Managing digital content, customer insights, performance metrics, budgets, and cross - functional teams.
About the role
- Brand strategy manager guiding Sun Life’s global brand architecture, governance, and creative direction. Supporting refreshed brand rollouts and digital marketing campaigns across international markets.
Responsibilities
- Maintain the Sun Life brand architecture
- Build and maintain brand governance programs, including brand and creative review processes, brand policies, and brand training programs
- Develop and evolve brand strategy tools and resources, including playbooks and quick reference guides
- Support rollout and implementation of the refreshed Sun Life brand across global markets
- Manage corporate identity, including global trademarks, searches, registrations, domain names, legal coordination, and brand monitoring vendors
- Develop employee engagement programs to deepen understanding and alignment with the brand
- Drive industry-leading brand governance practices and trends for a global organization
- Build and maintain relationships with key business partners
- Support global marketing campaigns across all channels, with a focus on digital
- Report to the Director, Global Brand Strategy in Global Marketing
Requirements
- University or college degree in Marketing, Business or Communications
- Minimum of six to eight years of progressive marketing experience
- Brand agency experience is an asset
- Knowledge of brand management principles, best practices, and processes
- Strong relationship management and consulting skills
- Ability to exercise diplomacy, mediation, and a consultative, collaborative approach
- Business acumen and ability to translate business strategies and goals into brand alignment opportunities
- Demonstrated communication and writing skills
- Ability to lead through influence without direct management authority
- Problem-solving skills in a complex environment
- Proven organization and project management skills in a matrix environment
- Ability to manage multiple projects and tasks
- Budget management experience
Benefits
- The opportunity to move along a variety of career paths with amazing networking potential
- Flexible Benefits from the day you join to meet the needs of you and your family
- Inclusive and respectful environment
- Employee well-being and mental health support
- Hybrid work flexibility, with the choice to work from the office and virtually
- Participation in various incentive plans for eligible employees
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