Brand Manager leading integrated customer plans and omnichannel campaigns for Boehringer Ingelheim Canada’s pharmaceutical brands. Managing digital content, customer insights, performance metrics, budgets, and cross - functional teams.
About the role
- Head of Brand Marketing shaping two profitable DTC pet brands through PR, events, community and cause partnerships. Owning brand strategy, awareness, goodwill and measurable growth toward $100M+ revenue.
Responsibilities
- Own the brand story, positioning, tone of voice and brand guidelines for both brands
- Keep the two brands distinct and ensure consistent execution across touchpoints
- Design and run a measurable giving-back program with shelter and rescue partners
- Build the annual brand-moment calendar and run each moment end to end
- Manage concepts, partners, budgets, websites, email, social, creators and press for brand moments
- Run pop-ups, events, sponsorships and stunts with defined budgets and goals
- Pitch brand moments, cause campaigns and launches to press directly or through a managed PR agency
- Build a super-fan community and turn customer reviews, photos and stories into brand content
- Report brand health monthly and own the brand budget
- Review pages, packaging, emails and key ads before launch and conduct quarterly brand audits
- Manage national and local shelter and rescue partners, adoption events and donation drives
- Win reviews, gift-guide placements and awards; maintain the press kit and track media mentions
- Set monthly Rocks with the CEO and write SOPs for repeatable brand operations
Requirements
- Fully remote, full-time, based in Canada, the United Kingdom or Ireland
- Fluent in English
- 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
- Built awareness and goodwill for a consumer brand through causes, events and PR
- Planned and shipped brand moments end to end, on time and on budget, across many partners
- Run nonprofit or shelter partnerships that were real, measured and credible
- Turn moments into stories that press and customers repeat, with demonstrated press wins
- Run campaigns for a North American audience and manage events and partners remotely through agencies, partners and local contractors
- Sharp eye for on-brand execution and consistency across touchpoints
- Tie brand work to measurable results such as branded search, word of mouth and press
- Willing to work overtime or weekends if needed
- Passionate about the work
- Excellent cultural fit with the company's stated values
- Excited to help scale the company and work closely with the founder
- Pet industry experience is a bonus
Benefits
- Bonus of 10–20% of base
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