Senior Account Manager leading brand health tracking and advertising effectiveness research at Ipsos, a global market research company. Advising clients on brand performance, growth, and marketing decisions.
About the role
- Marketing Advisor leading integrated campaigns for Alberta Blue Cross’s group benefits business. Driving acquisition, broker engagement, retention and measurable market growth.
Responsibilities
- Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans
- Develop campaign recommendations covering audiences, messaging, channels, budgets and success measures
- Lead planning and execution of integrated marketing initiatives supporting the group benefits business
- Coordinate internal teams, business stakeholders and external agencies across digital, social media, email, print, events and sales enablement
- Serve as primary marketing contact for assigned initiatives and maintain stakeholder alignment
- Work with sales, product and business partners to translate objectives into marketing solutions
- Guide agency partners through briefs, feedback and delivery requirements
- Resolve issues, facilitate decisions and escalate risks or scope changes
- Use market research, customer insights and competitive analysis to inform campaigns
- Define campaign objectives and KPIs, establish tracking and reporting, analyze results and recommend optimization
- Independently manage projects, timelines, budgets, deliverables, dependencies, resources and approvals
- Develop workback schedules and provide regular stakeholder updates
- Develop marketing and creative briefs and collaborate on messaging and marketing materials
- Provide consolidated feedback and oversee quality assurance against brand guidelines and approval requirements
- Monitor campaign spending, estimates and invoices; identify budget risks and recommend adjustments
- Coach marketing coordinators and share tools, templates and best practices
- Recommend process improvements and optimization opportunities
- Attend occasional events and perform work outside regular business hours when required
Requirements
- Post-secondary degree or diploma in marketing, advertising, communications or a related field
- Minimum of five years of progressive marketing experience in a corporate environment, advertising or media agency
- Experience independently leading integrated marketing campaigns and complex projects from planning through delivery and measurement
- Strong strategic thinking and ability to translate business objectives and audience insights into practical marketing recommendations
- Excellent verbal and written communication skills
- Strong relationship-building and influencing skills
- Excellent organizational and project management abilities, including managing timelines, budgets, dependencies and competing priorities
- Strong data literacy and ability to interpret dashboards, identify trends and translate findings into marketing actions
- Sound judgment and proactive, solutions-focused decision-making and problem-solving
- Exceptional attention to detail and commitment to brand consistency and execution quality
- Ability to work independently with minimal supervision in a collaborative team environment
- Ability to thrive in a fast-paced environment and contribute through collaboration, accountability and quality work
- Experience coaching colleagues, sharing best practices or providing project leadership
- High proficiency with Microsoft Office, including Word, PowerPoint, Excel and Outlook
- Experience using marketing technology such as Marketo, Monday.com, Demandbase, Adobe Analytics or similar platforms is an asset
- Understanding of marketing automation, audience segmentation and customer journeys
- Experience in B2B marketing, financial services, insurance or employee benefits is an asset
- Criminal record check satisfactory to Alberta Blue Cross required as a condition of employment following a conditional offer
Benefits
- Competitive salary and benefits package
- Hybrid work environment
- Opportunity to lead meaningful marketing initiatives and contribute to business growth
- Collaborative and innovative environment
- Opportunity to apply expertise while coaching colleagues and strengthening team capability
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