Assistant Brand Manager executing digital campaigns, webinars, social content, and sales enablement for Timeless Medical Systems. Generating qualified healthcare marketing leads through persona - driven content.
About the role
- Senior Brand Manager shaping Knixteen’s brand strategy and campaigns for tween period products. Driving growth through consumer insights, creative, social, influencers and e-commerce.
Responsibilities
- Define and evolve Kt.’s brand positioning, messaging and consumer value proposition
- Develop deep understanding of tween and parent audiences
- Translate consumer insights into differentiated brand stories driving relevance and conversion
- Identify problems Kt. can uniquely solve, including first-period anxiety, unpredictable cycles, swimming, sports, school and sleepovers
- Maintain consistent brand voice and positioning across channels and audiences
- Lead integrated campaign strategy for brand moments, product launches and seasonal initiatives
- Develop briefs based on consumer insight, business objective and desired behavior
- Own the marketing calendar and year-round market presence
- Partner with Creative on concepts and content
- Connect campaigns across paid media, owned channels, site, social, PR, influencers and partnerships
- Build launch strategies communicating why products matter in a tween’s life
- Define Kt.’s participation in tween, teen and parent culture
- Build creator strategy with Social and Influencer teams
- Identify emerging conversations, behaviors, cultural moments, partnerships, communities and voices
- Develop programs positioning Kt. as a trusted resource for first periods and growing up
- Bring tween and parent perspectives into decisions through research, social listening, reviews, customer feedback, search behavior and performance data
- Turn insights into opportunities for Marketing, Product, Merchandising and E-commerce
- Partner with Growth and E-commerce to translate brand strategy into measurable results
- Analyze campaign performance across awareness, traffic, acquisition, conversion and repeat purchase
- Use performance data to evolve messaging, product and consumer-problem strategies
- Balance long-term brand building with commercial realities of a fast-growing DTC business
- Report to the General Manager of Kt. and partner with Creative, Growth, E-commerce, CRM, PR, Social, Product and Merchandising
Requirements
- 6–8+ years of experience in brand marketing, consumer marketing or integrated marketing, ideally within DTC, apparel, beauty, wellness or another consumer-led category
- Experience owning campaigns from consumer insight through creative development, launch and performance analysis
- Strong understanding of modern brand building across paid, owned, social, influencer, PR and e-commerce
- Exceptional consumer instincts and ability to uncover the human tension behind a business problem
- Strong creative judgment and experience writing briefs that lead to great work
- Commercial mindset balancing brand building and business performance
- Comfortable using data to challenge assumptions and improve marketing strategy
- Strong cross-functional leadership skills and ability to align multiple teams around one clear idea
- Ability to operate with ambiguity, move quickly and build rather than wait for a perfect process
- Genuine curiosity about Gen Alpha, parents, youth culture and the changing conversation around periods and growing up
Benefits
- 100% employer-paid premiums for extended health and dental plans from the first day for permanent full-time employees
- Mental health support through Employee Assistance Programs, including virtual coaching, therapy, and counseling
- Paid Parental Leave topping up salary to 80% for eligible permanent, full-time employees
- RRSP matching program for permanent full-time team members
- 50% discount on Knix products
- Inclusive and equitable work environment
- Reasonable accommodations during the application process
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