Senior Talent Brand Manager shaping GitLab’s employer brand through recruitment marketing and integrated campaigns. Strengthening candidate experiences for the company’s DevSecOps orchestration platform.
Responsibilities
Lead GitLab's talent brand strategy and translate the employer value proposition and company direction into differentiated candidate messaging
Design integrated campaigns and scalable content systems across careers content, social media, employer review platforms, talent communities, events, and recruiter channels
Set editorial direction and align cross-functional partners on authentic, accurate, inclusive, culturally relevant, and consistent talent brand stories
Advise Talent Acquisition and business leaders on audience strategy and campaigns supporting hiring priorities, candidate pipelines, and conversion
Improve candidate journey touchpoints throughout the hiring process
Use performance data, audience insights, candidate feedback, and market and channel trends to prioritize work, evaluate results, recommend approaches, and communicate impact
Partner with Talent Acquisition, Marketing, Corporate Communications, Social Media, Diversity, Inclusion & Belonging, and GitLab leaders
Help set team direction, strengthen GitLab's employer narrative and regional presence, support hiring priorities, improve candidate experiences, and extend the impact of a small focused team
Requirements
Significant experience in talent brand, employer brand, or recruitment marketing
Experience developing and leading brand or recruitment marketing strategies across multiple audiences, regions, or hiring priorities
Strong storytelling, writing, editing, and editorial judgment across multiple channels
Experience leading complex campaigns with multiple stakeholders, deadlines, budgets, or external partners
Strong analytical judgment and experience using data, audience insights, feedback, and research to improve outcomes
Ability to influence senior stakeholders, create structure from ambiguity, and move between strategy and execution in an asynchronous environment
Expected to incorporate AI into daily workflows
Benefits
Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
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