Talent Brand Manager shaping employer storytelling, recruitment campaigns, and candidate experiences for GitLab’s DevSecOps platform. Translating GitLab’s employer value proposition into engaging, inclusive content.
Responsibilities
Translate GitLab’s employer value proposition and company direction into clear, differentiated, and authentic candidate-facing messaging
Deliver integrated talent brand campaigns across careers content, social media, employer review platforms, talent communities, events, and recruiter channels
Develop and curate stories featuring team members, leaders, teams, culture, values, career growth, and the impact of working at GitLab
Partner with Talent Acquisition to create targeted content and campaigns supporting hiring priorities, pipeline generation, and conversion
Improve candidate journey touchpoints with transparent, consistent, and relevant information throughout the hiring process
Use content, channel, candidate feedback, and funnel metrics to improve performance and communicate impact
Collaborate across GitLab to ensure content is accurate, inclusive, culturally relevant, and aligned with GitLab’s voice
Manage projects and external partners while improving talent brand processes, systems, reporting, and operations through iteration and thoughtful use of technology and artificial intelligence tools
Requirements
Experience in talent brand, employer brand, recruitment marketing, content strategy, communications, or a related field
Experience translating a brand or employer value proposition into content, campaigns, or audience experiences
Strong storytelling, writing, editing, and editorial judgment across multiple channels
Experience planning and delivering campaigns or programs with multiple stakeholders, dependencies, and deadlines
Comfort using performance data, audience insights, feedback, and market research to improve outcomes
Experience influencing across functions and working with senior stakeholders, subject matter experts, creative partners, or vendors
Ability to manage ambiguity, prioritize competing work, and move from strategy to detailed execution in an asynchronous environment
Commitment to inclusive, transparent storytelling, alignment with GitLab’s values and remote working practices, and applicable work authorization
Benefits
Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
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