Head of Brand Strategy and Governance leading EQ Bank’s enterprise brand architecture, naming and governance. Shaping distinctive, trusted banking experiences for Canadians.
About the role
- Assistant Brand Manager executing digital campaigns, webinars, social content, and sales enablement for Timeless Medical Systems. Generating qualified healthcare marketing leads through persona-driven content.
Responsibilities
- Execute daily marketing plans and multi-channel campaigns under the direction of the Director of Marketing
- Create, schedule, and deliver content across LinkedIn and Instagram
- Participate in planning, developing, facilitating, and delivering the end-to-end corporate webinar program
- Develop sales materials, presentation assets, and collateral for industry events
- Ensure sales conferences are executed effectively, accurately, and professionally
- Apply buyer-persona insights to develop marketing copy, graphic assets, and campaign materials
- Generate actionable and qualified sales leads
- Support customer communications with the Customer Experience team
- Create and distribute corporate newsletters and targeted email marketing campaigns
- Ensure marketing collateral, digital communications, and event assets align with Timeless Medical Systems' brand standards
- Perform other reasonable employment tasks assigned by a leader
Requirements
- 2+ years of experience in marketing, digital communications, or brand management
- Healthcare IT or SaaS industry experience preferred
- Bachelor's degree in Marketing, Communications, Business, or related field required
- Exceptional written and oral English communication skills
- Demonstrated experience creating digital graphical assets and marketing copy
- Strong graphic design capabilities for digital collateral, social graphics, and sales assets
- Ability to learn customer personas and craft persuasive lead-generating content
- Experience with email marketing platforms, social media management tools, and webinar hosting software
- Strong organizational and timeline management skills with high attention to detail
- Ability to collaborate across clinical, sales, and customer experience teams
- Ability to manage multiple conflicting priorities
- Proficiency in Adobe Creative Cloud, Canva, MS Office, and Google Suite
- Willingness to travel 5–10% for sales conferences, event execution, and in-person planning meetings in Canada and the USA
Benefits
- Remote work environment
- Travel opportunities for sales conferences, event execution, and in-person planning meetings (5–10%)
- Reasonable accommodations for applicants or employees with disabilities
- Equal employment opportunity and anti-discrimination commitment
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