Assistant Brand Manager executing digital campaigns, webinars, social content, and sales enablement for Timeless Medical Systems. Generating qualified healthcare marketing leads through persona - driven content.
About the role
- Head of Brand Strategy and Governance leading EQ Bank’s enterprise brand architecture, naming and governance. Shaping distinctive, trusted banking experiences for Canadians.
Responsibilities
- Lead EQ Bank’s enterprise brand strategy system, including positioning, purpose, promise, personality, voice, messaging principles, master brand role and long-term agenda
- Own brand architecture across products, propositions, partnerships, channels and future business areas
- Lead naming, nomenclature and taxonomy decisions, including naming principles, decision trees, evaluation criteria, approval paths and documentation
- Develop and maintain the brand governance operating system, including standards, decision rights, review forums, approval pathways, exception processes, training materials, templates and practical tools
- Build adoption mechanisms for the brand system, including central guidance, reusable assets, stakeholder enablement, training, governance communications and measurement of compliance or drift
- Guide claims, hierarchy, messaging, verbal identity, design-system principles and brand experience decisions
- Partner with Product, Marketing, UX, Technology, Legal, Compliance, HR, Communications, Partnerships and business leaders to embed brand strategy into customer and employee experiences
- Lead partner-brand governance for co-branded work
- Translate customer insight, competitive context, brand health data, business priorities and regulatory considerations into recommendations for senior stakeholders
- Review priority brand work and provide counsel to improve clarity, consistency, customer understanding, strategic fit, risk management and brand distinctiveness
Requirements
- University degree or college diploma in marketing, business, communications, design strategy or a related field is required
- Minimum 5 years of progressive work experience in brand strategy, brand management, brand architecture, naming, governance, planning, consulting, or enterprise brand transformation
- Minimum 3 years of experience influencing senior stakeholders and leading cross-functional work; people management experience is preferred
- Advanced knowledge of brand strategy, brand architecture, naming, nomenclature, taxonomy, verbal identity, governance, customer experience, design systems, integrated marketing and brand measurement
- Working knowledge of financial services, regulated categories, digital banking, partnerships, compliance review, customer experience or complex product portfolios is an asset
- Strong ability to use customer, market, competitor and brand health evidence to create clear strategic recommendations
- Strong ability to diagnose ambiguity, create structured decision processes, simplify complex issues, write clearly and translate strategy into usable tools
- Advanced communication skills, including preparing executive materials, facilitating decision meetings, influencing cross-functional teams, providing strategic counsel and delivering clear guidance to senior stakeholders
- Strong judgment, collaboration, stakeholder management, analytical thinking, attention to detail and comfort creating order without slowing the business down or diluting challenger-brand ambition
- All candidates considered for hire must successfully complete a criminal background check and credit check
Benefits
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top-up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- Fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
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