Assistant Brand Manager executing digital campaigns, webinars, social content, and sales enablement for Timeless Medical Systems. Generating qualified healthcare marketing leads through persona - driven content.
About the role
- Entrepreneurial brand and growth leader building MNTD, Knix's intimate apparel brand. Owning strategy, P&L, digital marketing, retail, partnerships and commercial growth.
Responsibilities
- Develop and execute the annual MNTD brand and marketing strategy
- Build integrated campaigns across paid, owned, earned and retail channels
- Shape MNTD product, consumer, innovation and brand storytelling
- Identify cultural moments, partnerships, collaborations, creators and brand opportunities
- Build and maintain the marketing calendar
- Partner with creative teams, agencies and external talent
- Use consumer insights, performance data and cultural signals to guide decisions
- Build an integrated growth plan across brand marketing, acquisition, retention, retail and partnerships
- Improve eCommerce site experience, merchandising, landing pages and conversion
- Oversee email, SMS, lifecycle marketing, segmentation and retention
- Test new channels, audiences, partnerships and growth opportunities
- Own the MNTD P&L and evaluate revenue, margin, marketing investment and profitability
- Build commercial plans and lead weekly and monthly business reviews
- Partner with finance, inventory, operations, retail and eCommerce teams on forecasting, demand planning, inventory and promotions
- Lead growth strategy across paid media, CRM, organic, retail, partnerships, creators and emerging channels
- Coordinate marketing, eCommerce, retail, creative, growth, merchandising, operations and finance teams
- Lead agency partners, manage budgets and hold partners accountable
- Manage internal team members, agencies, freelancers and external partners
- Develop retail launches, in-store moments, activations and customer experiences
- Build the team and external partner network as the business grows
- Execute hands-on when necessary
Requirements
- 8+ years of experience across brand, growth, digital marketing, retail, eCommerce or general management, ideally within a consumer brand
- Track record of building brands and driving commercial growth
- Deep understanding of digital marketing, including paid social, paid search, CRM, creators, content and customer acquisition
- Meaningful retail experience and understanding of omnichannel growth
- Experience developing integrated campaigns and brand stories that generate consumer excitement and business results
- Experience owning or meaningfully managing a P&L, budget, revenue target or profitability goal
- Experience managing agencies and external partners
- Strong understanding of eCommerce and the digital customer journey
- Comfortable using data to make decisions
- Experience operating in a fast-moving environment with limited resources and changing priorities
- Strong judgment and prioritization ability
- Comfortable moving between strategy, management and hands-on execution
- Strong written, verbal and presentation skills
- Experience in apparel, intimates, fashion, lifestyle or another consumer category is nice to have
- Experience scaling an early-stage or emerging brand is nice to have
- Experience building teams or functions from the ground up is nice to have
- Experience with collaborations, creators, PR or experiential marketing is nice to have
- Experience working within a smaller brand supported by a larger parent organization is nice to have
Benefits
- 100% employer-paid premiums for extended health and dental plans from the first day for permanent full-time employees
- Mental health support through Employee Assistance Programs, including virtual coaching, therapy, and counseling
- Paid Parental Leave topping up salary to 80% for eligible permanent, full-time employees
- RRSP matching program for permanent full-time team members
- 50% discount on Knix products
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