Creative Director – Brand Narrative

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About the role

  • Creative Director building Mercury’s Brand Narrative team and leading film-led concepts for launches and campaigns. Shaping multidisciplinary creative work across brand, product, and cultural moments.

Responsibilities

  • Lead Brand Narrative, a new team within Brand Creative
  • Turn company strategy, product truths, customer insight, and cultural observations into original concepts for important launches, campaigns, and brand moments
  • Originate ideas and stay closely involved as they become finished work
  • Partner with Brand Design and Writing leads and teams from early exploration through delivery
  • Develop ideas across film, social, out-of-home, digital, experiences, and partnerships
  • Remain involved in film scripts, visual development, production, and final edit
  • Build audience and distribution thinking into creative concepts
  • Lead concept development and critique using rough scripts, prototypes, and AI tools
  • Develop proactive ideas and cultural opportunities before briefs arrive
  • Partner with Product Marketing, Brand Marketing, Product Design, Comms, and Insights
  • Present recommendations to senior leadership and use marketing and insights results to inform future work
  • Define Brand Narrative’s purpose, priorities, creative standards, and ways of working
  • Help hire and develop the team, shaping its structure and capabilities
  • Set expectations and coach people to grow their judgment and conceptual strength
  • Foster experimentation, honest feedback, cross-disciplinary contributions, shared ownership, and constructive challenge
  • Establish practices from insight and brief through concept and execution
  • Develop relationships with external creatives and agencies
  • Lead major launches and film-led campaigns from original concept through finished work
  • Establish a pipeline of proactive opportunities for Mercury

Requirements

  • Strong creative foundation in art direction, design, or copywriting
  • Portfolio showing original concepts developed into ambitious, well-crafted work across multiple formats
  • Deep experience developing film-led ideas from concept through production
  • Strong instincts for story, scripts, performance, pacing, and sound
  • Track record of deep creative collaboration with design and writing peers
  • Strong taste, cultural awareness, and product curiosity
  • Experience developing creative people and shaping how a team works
  • Clear communication and sound judgment
  • Ability to rally people around an ambitious concept and explain why it deserves investment
  • Ability to navigate competing perspectives and take ownership in ambiguous situations
  • Portfolio featuring film-led work and broader campaign concepts

Benefits

  • Base salary
  • Equity (stock options/RSUs)
  • Benefits
  • Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs

Job title

Job type

Full Time

Experience level

Lead

Salary

$170,400 - $236,700 per year

Degree requirement

No Education Requirement

Location requirements

RemoteUnited States

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