Creative Director building Mercury’s Brand Narrative team and leading film-led concepts for launches and campaigns. Shaping multidisciplinary creative work across brand, product, and cultural moments.
Responsibilities
Lead Brand Narrative, a new team within Brand Creative
Turn company strategy, product truths, customer insight, and cultural observations into original concepts for important launches, campaigns, and brand moments
Originate ideas and stay closely involved as they become finished work
Partner with Brand Design and Writing leads and teams from early exploration through delivery
Develop ideas across film, social, out-of-home, digital, experiences, and partnerships
Remain involved in film scripts, visual development, production, and final edit
Build audience and distribution thinking into creative concepts
Lead concept development and critique using rough scripts, prototypes, and AI tools
Develop proactive ideas and cultural opportunities before briefs arrive
Partner with Product Marketing, Brand Marketing, Product Design, Comms, and Insights
Present recommendations to senior leadership and use marketing and insights results to inform future work
Define Brand Narrative’s purpose, priorities, creative standards, and ways of working
Help hire and develop the team, shaping its structure and capabilities
Set expectations and coach people to grow their judgment and conceptual strength
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