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IA
Senior Market Research Manager, Brand Health Tracking
Posted 17 hours ago
About the role
- Senior Account Manager leading brand health tracking and advertising effectiveness research at Ipsos, a global market research company. Advising clients on brand performance, growth, and marketing decisions.
Responsibilities
- Manage and grow relationships with a portfolio of key client accounts
- Consult with clients on business, brand, and communications challenges
- Help clients understand drivers of brand equity, brand performance, consumer behaviour, and marketplace dynamics
- Lead client discussions, presentations, and workshops
- Identify opportunities to expand existing client relationships through additional research and advisory solutions
- Lead end-to-end delivery of ongoing brand health tracking programs
- Oversee questionnaire development, research design, data interpretation, quality assurance, and insight generation
- Synthesize complex data into concise, compelling narratives connected to business and marketing implications
- Support advertising and communications effectiveness studies, including creative evaluation and campaign measurement
- Collaborate across Brand Health, Creative Excellence, and other Ipsos solution areas
- Stay current on industry trends, brand strategy, advertising effectiveness, and consumer behaviour
- Coach, mentor, and support junior team members
- Contribute to collaborative learning and development
- Share expertise and best practices across projects and teams
Requirements
- 5-8+ years of market research, insights, consulting, or related experience
- Strong quantitative research background
- Experience managing complex tracking, brand, communications, advertising, or customer-focused research programs
- Proven ability to translate research findings into strategic recommendations and business impact
- Excellent client relationship and stakeholder management skills
- Strong presentation, storytelling, and communication abilities
- Experience managing multiple projects and priorities in a fast-paced environment
- Intellectually curious with a desire to better understand the “why” behind the data
- Comfort with online data or reporting platforms
- Demonstrated ability to coach and develop more junior team members
Benefits
- Career Development opportunities
- Exceptional benefits package
- Generous PTO
- Healthcare plans
- Wellness benefits
- Flexible workplace policy
- Strong collaborative culture
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