Brand Manager leading integrated customer plans and omnichannel campaigns for Boehringer Ingelheim Canada’s pharmaceutical brands. Managing digital content, customer insights, performance metrics, budgets, and cross - functional teams.
About the role
- Brand Manager shaping cardiovascular product launches for Merck’s cholesterol franchise. Developing market insights, campaigns, medical education, and field readiness.
Responsibilities
- Build a strong understanding of the cholesterol market, customer needs, product landscape, and competitive environment
- Develop customer and patient insights through market research and journey analysis to inform brand priorities
- Translate strategic priorities and business opportunities into actionable plans, deliverables, and execution timelines
- Support HCP/HCC disease and product awareness campaigns with targeted, customer-centric messaging
- Support compliant medical education strategies, educational initiatives, and congress planning
- Track and report tactical objectives, key results, performance indicators, and spending to identify risks and optimization opportunities
- Support field-team launch readiness through internal training, capability building, and compliant customer-facing resources
- Lead HCP/HCC market research execution and competitive intelligence reporting
- Identify and manage external agencies and consultants, ensuring project objectives and agreed standards are met
- Collaborate with Customer Engagement, Medical, Sales, Access, Learning and Development, and external agencies
- Report to the Marketing Director, Cholesterol Franchise
Requirements
- Bachelor’s degree in marketing, business administration, or a related field
- Experience in cholesterol, cardiovascular disease, or a related therapeutic area is an asset
- Strong analytical mindset and comfort using customer and patient insights, business intelligence, performance data, digital analytics, competitive intelligence, and market research
- Ability to work successfully in a competitive market environment
- Customer- and patient-focused, with curiosity to understand unmet and evolving needs
- Ability to combine insights from various sources into clear recommendations and practical actions
- Adaptability in fast-paced environments and ability to manage complexity and multiple projects
- Ability to collaborate, influence, and work successfully with cross-functional colleagues, agencies, and external partners
- Results-driven and entrepreneurial mindset
- Experience supporting product launches within competitive specialty or hybrid markets is an asset
- Fluency in French is required for candidates based in Quebec
- No visa sponsorship
Benefits
- Discretionary short-term incentive plan
- Rewards and benefits programs beyond traditional medical plans and retirement programs
- Flexible, inclusive workplace supporting employee well-being, development, and long-term success
- Reasonable accommodation throughout the recruitment process
- 25% travel allowance/requirement
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