Brand Manager leading integrated customer plans and omnichannel campaigns for Boehringer Ingelheim Canada’s pharmaceutical brands. Managing digital content, customer insights, performance metrics, budgets, and cross - functional teams.
About the role
- Brand Director leading integrated campaigns, creative, media and brand governance for Manulife’s Canadian financial services business. Managing agencies, performance optimization and team development across Canada Segment marketing.
Responsibilities
- Lead end-to-end execution of integrated, segment-wide brand campaigns
- Translate brand and business strategy into audience-led, channel-connected campaign plans
- Collaborate with Digital, Communications, Customer Care and business lines to deliver campaigns on-strategy, on-time and on-budget
- Oversee campaign planning, production, delivery and in-market optimization
- Lead the creative and content process from briefing and concept development through production and final delivery
- Provide creative direction and uphold storytelling quality across consumer and intermediary channels
- Partner with Digital, SEO and content teams on emerging discovery behaviours, including GEO
- Lead integrated media campaign development and execution
- Oversee campaign trafficking, launch readiness, performance and optimization
- Manage creative, production and media agency, vendor and contractor relationships
- Coordinate agency scope and budget management and evaluate partner performance
- Own brand standards, governance frameworks, tools and education across Canada Segment touchpoints
- Manage and protect brand intellectual property, trademarks, assets and usage rights
- Track and report brand, media and campaign performance against KPIs and scorecards
- Translate performance data into insights and recommendations for senior stakeholders
- Champion experimentation, continuous improvement and innovative ways of working
- Inspire, coach and develop direct reports and provide performance feedback
- Model inclusive leadership and support team growth and engagement
Requirements
- Undergraduate degree required; MBA or Master's degree preferred
- Minimum 7 years of progressive experience in marketing and/or business management
- Demonstrated experience leading integrated brand campaigns from planning through execution and optimization
- Strong experience in brand management, creative and content oversight, and media campaign delivery
- Proven track record of leading and developing teams in a fast-paced, matrixed environment
- Experience managing creative, production and media agency partners, vendors, scopes and budgets
- Ability to influence senior stakeholders and navigate complex cross-functional environments
- Familiarity with localization or translation functions is an asset
- Financial services experience is an asset
- Bilingualism (English and French) is an asset; if the successful candidate is in Québec, proficiency in both languages will be required to support clients from various provinces outside of Quebec
- Strong understanding of paid media strategy, channel planning, campaign delivery and optimization
- Strong project management, analytical, presentation and storytelling skills
- Familiarity with AI-powered marketing tools and generative engine optimization (GEO)
Benefits
- Incentive programs and incentive compensation tied to business and individual performance
- Health insurance
- Dental insurance
- Mental health benefits
- Vision coverage
- Short- and long-term disability coverage
- Life and AD&D insurance coverage
- Adoption/surrogacy benefits
- Wellness benefits
- Employee/family assistance plans
- Retirement savings plans, including pension
- Global share ownership plan with employer matching contributions
- Financial education and counseling resources
- Paid holidays, vacation, personal, and sick days
- Statutory leaves of absence
- Flexible environment supporting well-being and inclusion
- Learning and career growth support
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