Head of Brand Marketing shaping two profitable DTC pet brands through PR, events, community and cause partnerships. Owning brand strategy, awareness, goodwill and measurable growth toward $100M+ revenue.
About the role
- Brand Manager leading integrated customer plans and omnichannel campaigns for Boehringer Ingelheim Canada’s pharmaceutical brands. Managing digital content, customer insights, performance metrics, budgets, and cross-functional teams.
Responsibilities
- Develop and lead Integrated Customer Plans (ICPs) for brands, patients, and customer segments aligned with corporate Integrated Business Plans and Critical Success Factors
- Translate ICPs into multichannel or omnichannel campaigns
- Develop, produce, and approve promotional, digital, social media, email, website, event, and other campaign content
- Lead or assist with digital asset user acceptance testing and post-launch evaluation and optimization
- Identify customer touchpoints and integrate customer journeys across functions, brands, and channels
- Work with Analytics & Insights partners to incorporate customer voice, market research, analytics, predictive analytics, advisory boards, and consultancy forums into strategy
- Engage customers through interactions, field rides, and qualitative market research to gather feedback and generate insights
- Develop Plan of Action playbooks and communicate campaigns to cross-functional teams, vendors, and agencies
- Monitor product, competitor, campaign, and customer-response performance metrics
- Establish metrics, develop forecasts, conduct performance reviews, and create contingency plans
- Manage brand budgets, resources, Direct Promotion spending, accruals, and financial allocations
- Lead, mentor, coach, and hold brand-team members accountable for projects, deadlines, budgets, and best practices
- Fill in for the Marketing Director as needed at the Senior Brand Manager level
Requirements
- Minimum bachelors degree
- Manager level: progressing to proficient level in some or most Marketing Value Principles (MVP) core competencies, including Customer Focus, Market/Business Insights, Executional Excellence, Communication, Coaching, Strategic Mindset, and Digital Savvy
- Senior level: proficient level in all or most Marketing Value Principles (MVP) core competencies
- Manager level: ideally 5+ years of experience in the pharmaceutical industry
- Senior level: ideally 7+ years of experience in the pharmaceutical industry, including 3+ years in pharma marketing
- Senior level: minimum 1 year of experience leading and executing direct-to-consumer campaigns in consumer-packaged goods or pharmaceuticals
- Experience leading and executing direct-to-consumer campaigns preferred or required according to level
- Experience with digital partners, ICPs, omnichannel, digital marketing, and content creation
- Experience working with forecasts
- Experience guiding and integrating digital analytics and driving metrics-based optimization strongly preferred
- Experience managing all product lifecycle phases; product/indication launch experience strongly preferred
- Demonstrated cross-functional project and team leadership skills
- Demonstrated ability to manage budgets and resources
- Bilingual French/English an asset
Benefits
- Generous paid time off, including vacation, personal days, and contingency paid time off days for Long Term Contract Employees
- Comprehensive and flexible benefits plan
- Defined Contribution Pension Plan with company matching of RRSPs
- Employee and Family Assistance Plan
- Employee and leadership development programs
- Programs to support overall health and wellness for employees
- Variable bonus target opportunity of 15% of annual base salary
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