Performance Creative Strategist creating AI - forward direct - response ads for Pearl West’s health, wellness, and pet consumer brands. Driving concepts, testing roadmaps, briefs, and spend - winning creative.
About the role
- Performance-focused maven mastering creative strategy and social analytics. Leading production quality and supporting client relationships at Creative Milkshake.
Responsibilities
- Own creative quality, end to end
- Set and hold the creative standard for all output - from storyboard to final ad
- Review and give specific, actionable feedback on Creative Strategy Presentations (CSPs), storyboards, RAW footage, and final ads before they reach clients
- Build and maintain checklists, brand guides, and review frameworks for quality consistency
- Develop an ad example library and “what makes a great UGC ad” resource
- Translate creative briefs into production-executable direction
- Run pre-production alignment sessions between Creative Strategists and Producers
- Identify breakdowns in handoffs and build processes to fix them
- Drive platform & trend intelligence
- Maintain a genuine, current pulse on social platforms
- Feed trend intelligence to the Creative Strategy team
- Use AI tools in ideation, scripting, and research workflows
- Support key client creative relationships
- Join brainstorming sessions needing a senior creative voice
- Own approval of CM’s own social content and website portfolio
Requirements
- 4–8 years in performance creative, creative strategy, or content production - at a social-first agency, DTC brand, or UGC studio
- Experience across both creative strategy and production
- Deep, current relationship with TikTok and Meta
- Ability to distinguish good ads from exceptional ones
- Comfortable building processes as well as reviewing scripts
- High EQ and collaborative instincts
- Comfortable with ambiguity and fast pace
- Fluent in English and confident presenting creative rationale to clients
Benefits
- Standard Creative Milkshake Stipends (mental health, healthcare & internet)
- Time Off: 21 days PTO + 7 Paid Sick Days; company closure: 2 weeks at year-end (estimated: December 22 – January 5)
- Maternity/Paternity Leave
- Yearly Salary Review
- Long Service Incentives (starting from 2 years)
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