Instacart Ads product marketing director leading a team and building scalable advertising go - to - market strategies. Shaping product narratives, launches, advertiser education, and roadmap influence for Instacart's grocery platform.
About the role
- Product marketing manager driving integration adoption and partner-sourced growth for Jobber’s small-business service software. Building co-marketing programs across Jobber’s technology and channel ecosystem.
Responsibilities
- Own partner marketing programs driving customer adoption, partner growth, and business impact across Jobber’s ecosystem
- Develop and execute go-to-market strategies, including co-marketing campaigns, product launches, content, events, marketplace promotions, and demand generation programs
- Build and manage partner relationships and joint marketing plans
- Develop positioning, messaging, enablement resources, and go-to-market assets for partner solutions and integrations
- Collaborate with Product, Partnerships, Sales, Marketing, Enablement, and Design teams
- Gather customer, partner, competitive, and market insights to identify growth opportunities and inform strategy
- Own performance metrics including integration adoption, marketplace engagement, partner-sourced pipeline and revenue, and campaign performance
- Use data to optimize programs and drive business impact
- Support franchise, referral, and association partnerships
- Work with technology and channel partners including Google, Zapier, Gusto, and The Home Depot
Requirements
- 4+ years of experience in partner marketing, product marketing, ecosystem marketing, or a related B2B SaaS go-to-market role
- Experience supporting go-to-market initiatives for technology integrations, platform ecosystems, app marketplaces, or strategic technology partnerships
- Proven track record of developing and executing co-marketing programs with external partners
- Strong positioning and messaging skills
- Experience building and executing integrated marketing campaigns across multiple channels
- Strong program management skills and ability to manage multiple initiatives simultaneously
- Strong stakeholder and relationship management skills
- Excellent written and verbal communication skills
- Data-driven mindset using performance data and customer insights
- Ability to work independently, stay organized, and move projects forward in a fast-paced environment
- Willingness to travel occasionally for partner events
- Legally entitled to work in Canada
- Successfully complete a background check
Benefits
- Equity rewards
- Annual stipends for health and wellness
- Retirement savings matching
- Extended health package with fully paid premiums for body and mind
- Matching in RRSP, TFSA or FHSA
- Stock options
- Dedicated talent development program
- Career coaching
- Career development opportunities
- Coaching, learning, and leadership programs
- Fully covered pre-approved travel expenses for one in-person interview
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Degree requirement
No Education Requirement
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