Product marketing manager driving integration adoption and partner-sourced growth for Jobber’s small-business service software. Building co-marketing programs across Jobber’s technology and channel ecosystem.
Responsibilities
Own partner marketing programs driving customer adoption, partner growth, and business impact across Jobber’s ecosystem
Develop and execute go-to-market strategies, including co-marketing campaigns, product launches, content, events, marketplace promotions, and demand generation programs
Build and manage partner relationships and joint marketing plans
Develop positioning, messaging, enablement resources, and go-to-market assets for partner solutions and integrations
Collaborate with Product, Partnerships, Sales, Marketing, Enablement, and Design teams
Gather customer, partner, competitive, and market insights to identify growth opportunities and inform strategy
Own performance metrics including integration adoption, marketplace engagement, partner-sourced pipeline and revenue, and campaign performance
Use data to optimize programs and drive business impact
Support franchise, referral, and association partnerships
Work with technology and channel partners including Google, Zapier, Gusto, and The Home Depot
Requirements
4+ years of experience in partner marketing, product marketing, ecosystem marketing, or a related B2B SaaS go-to-market role
Experience supporting go-to-market initiatives for technology integrations, platform ecosystems, app marketplaces, or strategic technology partnerships
Proven track record of developing and executing co-marketing programs with external partners
Strong positioning and messaging skills
Experience building and executing integrated marketing campaigns across multiple channels
Strong program management skills and ability to manage multiple initiatives simultaneously
Strong stakeholder and relationship management skills
Excellent written and verbal communication skills
Data-driven mindset using performance data and customer insights
Ability to work independently, stay organized, and move projects forward in a fast-paced environment
Willingness to travel occasionally for partner events
Legally entitled to work in Canada
Successfully complete a background check
Benefits
Equity rewards
Annual stipends for health and wellness
Retirement savings matching
Extended health package with fully paid premiums for body and mind
Matching in RRSP, TFSA or FHSA
Stock options
Dedicated talent development program
Career coaching
Career development opportunities
Coaching, learning, and leadership programs
Fully covered pre-approved travel expenses for one in-person interview
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