Community Manager building Silvie’s ambassador community for a senior - health technology brand. Recruiting older adults and families, producing stories, and hosting in - person experiences across Canada and the US.
About the role
- Head of Brand & Community scaling a profitable DTC pet brand from $50M to $100M+. Owning brand strategy, cause partnerships, activations, PR, and super-fan community growth.
Responsibilities
- Own the brand story, positioning, tone of voice and brand guidelines for both brands while keeping them distinct
- Design and run a giving-back program with shelter and rescue partners and track its impact
- Build the yearly brand-moment calendar and run each moment end to end, including concepts, partners, budgets, website and email, social and creators, and press
- Run pop-ups, events, sponsorships and stunts, each with its own budget and goal
- Win earned media by pitching brand moments, cause campaigns and launches directly or through a managed PR agency
- Build a super-fan community and turn customer reviews, photos and stories into brand content
- Report brand health monthly and own the brand budget
- Own brand foundations, guidelines and asset libraries for both brands
- Review new pages, packaging, emails and key ads before launch and conduct quarterly brand audits
- Choose anchor causes with the CEO, manage national and local shelter and rescue partners, run adoption events and donation drives, and report impact
- Run activations such as National Cat Day, National Dog Day, Clear the Shelters, Giving Tuesday and an owned brand moment
- Hand brand-moment stories and assets to growth and creator teams
- Pitch press and podcasts, win reviews, gift-guide placements and awards, maintain the press kit, and track mentions
- Create surprise-and-delight moments for the super-fan community and ensure the website represents the brand
- Report brand health monthly, manage the brand budget, set monthly Rocks with the CEO, and write SOPs
Requirements
- Fully remote, full-time, based in Canada, the United Kingdom or Ireland
- Fluent in English
- 7+ years in brand, communications or brand marketing at consumer brands is ideal; 5–6 years with strong results is also considered
- Experience building awareness and goodwill for a consumer brand through causes, events and PR
- Experience planning and shipping brand moments end to end, on time and on budget, across many partners
- Experience running nonprofit or shelter partnerships that were real, measured and credible
- Ability to turn a moment into a story that press and customers repeat, with demonstrated press wins
- Experience running campaigns for a North American audience
- Ability to run events and partners remotely through agencies, partners and local contractors
- Sharp eye for on-brand work and consistency across every touchpoint
- Ability to tie brand work to measurable results such as branded search, word of mouth and press
- No issue working overtime or on weekends if needed
- Passionate about the work
- Excellent cultural fit according to the company's values
- Excited to help scale the company and work closely with the founder
- Pet industry experience is a bonus
Benefits
- Bonus of 10–20% of base
- Fully remote work arrangement
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Head of Brand & Community shaping two profitable DTC pet brands through cause partnerships, PR, events, and community. Owning brand strategy, activations, reporting, and budget while scaling toward $100M+.
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