Head of Brand & Community scaling a profitable DTC pet brand from $50M to $100M+. Owning brand strategy, cause partnerships, activations, PR, and super - fan community growth.
About the role
- Community Manager building Silvie’s ambassador community for a senior-health technology brand. Recruiting older adults and families, producing stories, and hosting in-person experiences across Canada and the US.
Responsibilities
- Find and recruit remarkable older adults and their families as Silvie Ambassadors
- Build personal relationships with ambassadors and make the programme meaningful
- Gather testimonials, interviews and videos with consent for use across the website, sales, partners and press
- Plan and host gatherings, events and experiences that bring ambassadors together
- Provide marketing, sales and product teams with stories, quotes, footage and insights
- Work with the content team to share ambassador stories on social media and company channels
- Bring ambassador and family feedback to product and support teams
- Run the programme with a clear calendar, simple tracking and ambassador recognition
- Build and grow the Silvie Ambassador community across Canada and the US
Requirements
- Built or run community, ambassador, membership, alumni or events programmes, roughly 2 to 5 years in
- Genuinely enjoy older adults and feel at ease with retired executives, community leaders or grandparents
- Able to spot a great story and capture it, from a written testimonial to a short video
- Love bringing people together in person and sweat the details that make an event feel special
- Organized, with strong follow-through
- Write warmly and clearly
- Bonus: senior living, wellness or health; video production; events; referral programmes
Benefits
- Opportunity for equity
- A sensor for your parents, on us
- Rest well, it's part of the job
- Health, dental and vision benefits
- Hybrid in Toronto or Waterloo
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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Head of Brand & Community shaping two profitable DTC pet brands through cause partnerships, PR, events, and community. Owning brand strategy, activations, reporting, and budget while scaling toward $100M+.
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