Creative Strategist producing Meta and TikTok ads for jetfuel.agency, a performance marketing agency serving DTC and e - commerce brands. Combining creative strategy, design, production and AI workflows.
About the role
- Creative Director leading creative standards for AI-native characters at MindAlter. Building and scaling unique personas on social media platforms driving significant revenue.
Responsibilities
- Define and maintain character bibles for every AI persona across personality, visuals, and storyline
- Set the creative standard across all characters and ensure consistency without killing what makes each one distinct
- Own the content strategy across Instagram, TikTok, and YouTube Shorts for 12+ characters simultaneously
- Direct AI-generated content production
Requirements
- You have direct experience growing social media influencers — coaching, consulting, or directing content for real creators (not brands, not campaigns)
- You're social-native. You live on TikTok, Instagram, and YouTube.
- You've built or managed content systems at scale — repeatable formats, creative processes, and quality standards across multiple personalities or accounts
- You have hands-on experience with AI creative tools — image generation (Midjourney, Flux, etc.), video generation (Runway, Kling, etc.), voice synthesis, or character consistency pipelines
Benefits
- Full creative ownership across a portfolio of AI characters generating real revenue
- Direct line to the CEO — no layers between you and decision-making
- A company that's profitable, scaling, and building something entirely new
- Fully remote, async-first, minimal meetings — output is what matters
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