Manager leading national food recovery programs for Food Banks Canada’s network of 5,500+ organizations. Building retailer partnerships and expanding access to nutritious food across Canada.
MA
Consumer Acquisition, Media Manager – Temporary
Posted 20 hours ago
About the role
- Consumer acquisition and media leader driving integrated strategies for BAT’s Zonnic, Vuse, and Ryde brands. Leading five reports, agencies, channel planning, investment, and performance optimization.
Responsibilities
- Own the integrated media and consumer acquisition strategy across the Zonnic, Vuse, and Ryde brands
- Define channel roles across traditional media, digital media, owned social, retail media, partnerships, and 1:1 activities
- Translate brand, consumer, commercial, and regulatory priorities into channel plans covering audiences, objectives, channel architecture, budget allocation, reach/frequency, creative requirements, and measurement frameworks
- Lead annual, quarterly, and campaign-level media planning
- Establish media planning standards for briefs, audience segmentation, media mix rationale, sequencing, optimization rules, test-and-learn plans, and KPI frameworks
- Champion precision marketing, including audience building, journey mapping, context planning, targeting, creative personalization, campaign optimization, and performance measurement
- Lead, coach, and develop five direct reports
- Direct strategic direction and performance management of media, social, partnership, and 1:1 agency partners
- Oversee end-to-end activation from briefing through planning, buying, launch, optimization, reporting, and learning
- Translate acquisition-channel results into concise leadership recommendations
Requirements
- Advanced expertise in integrated media planning, including audience strategy, channel planning, budget allocation, media mix optimization, campaign flighting, measurement, and performance management
- Deep cross-channel experience spanning linear/offline media, connected TV, online video, display, paid social, paid search, programmatic, retail media, partnerships, influencers, and CRM/1:1 journeys
- Strong full-funnel marketing capability
- Proven analytical and performance management skills
- Expertise in media KPIs including reach, frequency, CPM, CPC, CTR, VTR, CPA, ROAS, and conversion rate
- Ability to translate data into business impact through executive storytelling, actionable insights, strategic recommendations, and investment trade-off guidance
- Extensive knowledge of media platforms, ad tech, digital analytics, privacy requirements, measurement frameworks, retailer ecosystems, and performance marketing technologies
- Senior leadership experience managing and developing high-performing teams, agencies, and partners
- 5–8+ years of progressive media and marketing experience
- Bachelor's degree (or equivalent)
- Bilingual English/French proficiency
- Proven track record of delivering measurable business growth through integrated media and activation strategies
Benefits
- Annual market-leading performance bonus (subject to eligibility)
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives (subject to eligibility)
- Internal advancement and career progression opportunities
- Online learning platforms
- Personalized professional development and leadership growth programs
- Continuous improvement support in a transformative environment
- Inclusive workplace culture
- Global Returners program supporting professionals restarting careers after an extended absence
- Reasonable adjustments or accommodations during recruitment
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Gestionnaire média chez BAT, entreprise mondiale de produits du tabac et sans fumée. Pilotage de l’acquisition multicanale pour Zonnic, Vuse et Ryde.
Market Development Manager leading Desjardins teams selling financial products and services. Building member relationships, driving sector performance, and developing talent.
TD Manager optimizing enterprise bank capital through performance analytics and allocation methodology. Delivering executive insights for strategic balance - sheet decisions and governance.
IT Team Manager leading critical business application operations for Alberta Blue Cross, an Alberta health coverage provider. Coaching System Analysts and driving technology, process improvement, and service delivery.
STD Case Manager adjudicating short - term disability claims for DMI, a Canadian disability and absence - management provider. Managing medical evidence, benefit calculations, correspondence, and return - to - work coordination remotely.
Regional Performance Manager supporting Safe - Guard’s automotive protection products through F&I training and dealership sales advisory services. Managing British Columbia partner relationships, seminars, and revenue initiatives.
Licensed Strata Manager managing residential strata portfolios for Associa British Columbia. Handling client relationships, operations, projects, meetings, and financial administration.
Maintenance oversight manager assessing building systems and contractor work for Trace Maintenance Group, an engineering consultancy. Building trusted relationships with GTA property managers and condominium boards.
University of Alberta academic programs manager overseeing health sciences student services. Leading staff, budgets, course scheduling, governance, admissions, and enrolment management.