Service Model Transformation Manager advancing Manulife’s retirement - services operating model. Driving governance, operationalization, readiness, and cross - functional alignment for evolving customer journeys.
MA
Consumer Acquisition, Media Manager – Temporary
Posted last month
About the role
- Consumer acquisition and media leader driving integrated strategies for BAT’s Zonnic, Vuse, and Ryde brands. Leading five reports, agencies, channel planning, investment, and performance optimization.
Responsibilities
- Own the integrated media and consumer acquisition strategy across the Zonnic, Vuse, and Ryde brands
- Define channel roles across traditional media, digital media, owned social, retail media, partnerships, and 1:1 activities
- Translate brand, consumer, commercial, and regulatory priorities into channel plans covering audiences, objectives, channel architecture, budget allocation, reach/frequency, creative requirements, and measurement frameworks
- Lead annual, quarterly, and campaign-level media planning
- Establish media planning standards for briefs, audience segmentation, media mix rationale, sequencing, optimization rules, test-and-learn plans, and KPI frameworks
- Champion precision marketing, including audience building, journey mapping, context planning, targeting, creative personalization, campaign optimization, and performance measurement
- Lead, coach, and develop five direct reports
- Direct strategic direction and performance management of media, social, partnership, and 1:1 agency partners
- Oversee end-to-end activation from briefing through planning, buying, launch, optimization, reporting, and learning
- Translate acquisition-channel results into concise leadership recommendations
Requirements
- Advanced expertise in integrated media planning, including audience strategy, channel planning, budget allocation, media mix optimization, campaign flighting, measurement, and performance management
- Deep cross-channel experience spanning linear/offline media, connected TV, online video, display, paid social, paid search, programmatic, retail media, partnerships, influencers, and CRM/1:1 journeys
- Strong full-funnel marketing capability
- Proven analytical and performance management skills
- Expertise in media KPIs including reach, frequency, CPM, CPC, CTR, VTR, CPA, ROAS, and conversion rate
- Ability to translate data into business impact through executive storytelling, actionable insights, strategic recommendations, and investment trade-off guidance
- Extensive knowledge of media platforms, ad tech, digital analytics, privacy requirements, measurement frameworks, retailer ecosystems, and performance marketing technologies
- Senior leadership experience managing and developing high-performing teams, agencies, and partners
- 5–8+ years of progressive media and marketing experience
- Bachelor's degree (or equivalent)
- Bilingual English/French proficiency
- Proven track record of delivering measurable business growth through integrated media and activation strategies
Benefits
- Annual market-leading performance bonus (subject to eligibility)
- Diverse health plans
- Work-life balance initiatives
- Transportation support
- Flexible holiday plan with additional incentives (subject to eligibility)
- Internal advancement and career progression opportunities
- Online learning platforms
- Personalized professional development and leadership growth programs
- Continuous improvement support in a transformative environment
- Inclusive workplace culture
- Global Returners program supporting professionals restarting careers after an extended absence
- Reasonable adjustments or accommodations during recruitment
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Associate Manager leading functional and vocational rehabilitation teams at Manulife, an international financial services provider. Driving complex case consultation, disability management, and sustainable return - to - work outcomes.
Boutique Manager leading Nespresso boutique sales, team development and operations in Windsor. Driving coffee product sales, customer service and inventory performance.
General Manager owning Toptal’s SMB sales strategy, P&L, and profitable growth. Building acquisition, retention, outbound, partnership, and high - performing sales capabilities.
Toptal general manager owning strategy, P&L, enterprise sales, and team development. Driving growth across industrial, energy, manufacturing, automotive, and logistics clients.
Market Development Manager leading Desjardins financial services teams across Quebec locations. Driving member relationships, market growth, team performance, and cooperative service delivery.
Section Manager leading Desjardins’ claims reporting team for auto and property insurance. Overseeing operations, coaching talent, and improving member and client service.
Innovation Manager leading business technology projects, automation, and digital transformation at Canadian law firm McCarthy Tétrault. Managing platforms, stakeholders, change, and process improvement.
District Manager leading Ricoh Canada’s Alberta sales team for target accounts. Driving revenue, coaching representatives, and expanding business technology solutions across Calgary and Edmonton.
Sr. Manager leading AI - enabled enterprise transformation at IMAX, a global entertainment technology company. Driving cross - functional strategy, operational efficiency, and high - impact change programs.