Demand Generation Manager leading campaigns and pipeline growth across the US and Canada. Building data - driven demand programs for Zone’s AI - powered NetSuite finance platform.
About the role
- Demand Generation Manager driving multichannel B2B campaigns for Motus, an employee-driving management platform. Growing qualified pipeline through email, nurture, digital, events, and sales outreach.
Responsibilities
- Plan, execute, and optimize integrated demand generation campaigns and programs focused on generating qualified pipeline
- Develop campaign briefs and activation plans defining target audiences, messaging, offers, channels, timelines, and success metrics
- Translate pillar content, webinars, events, and product launches into coordinated email, nurture, digital, and sales outreach activities
- Partner with BDR, Sales Enablement, and Sales to align campaigns to target accounts, territories, and pipeline priorities
- Collaborate with Digital, Brand, Content, Events, Product Marketing, Marketing Operations, and Campaign Operations on cohesive multichannel campaigns
- Develop segmented email and nurture programs that move prospects toward sales conversations
- Coordinate campaign follow-up and provide BDR and Sales teams with messaging, context, and resources
- Manage campaign timelines, deliverables, and dependencies; keep stakeholders informed and address execution risks
- Monitor engagement, meetings, opportunities, pipeline, and conversion with Marketing Operations and Revenue Operations
- Analyze results and recommend improvements to targeting, messaging, offers, and channel mix
- Document campaign processes, tests, and learnings to build repeatable programs
- Stay current on demand generation best practices, buyer behavior, and emerging approaches
Requirements
- 4–5 years of B2B marketing experience
- Demonstrated experience executing multichannel campaigns and programs that contribute to qualified pipeline
- Solid understanding of B2B buyer journeys, audience segmentation, lead nurturing, and funnel conversion
- Experience partnering with BDR, Sales, and Enablement teams to support campaign activation and follow-up
- Strong campaign planning and project management skills, with the ability to manage multiple programs and stakeholders
- Experience developing campaign messaging, email copy, and briefs in partnership with Content and Product Marketing
- Data-driven mindset, with the ability to interpret campaign results and translate insights into practical improvements
- Hands-on experience with marketing automation and CRM platforms; HubSpot and Salesforce preferred
- Familiarity with campaign attribution and pipeline reporting
- Clear communication skills and strong attention to detail
- Highly organized, proactive, and comfortable operating in a fast-paced, evolving environment
- Experience with Asana preferred
Benefits
- Medical Insurance, Dental Insurance, Vision Insurance (effective day one)
- Open Paid Time Off
- Flexible Spending Accounts & Health Savings Accounts
- Motus-Fidelity 401K Plan
- Company-paid Short/Long-term Disability & Basic Life Insurance Plans
- Family Planning and Parenting Support Benefits through Maven
- Support your mental, physical, professional and financial well-being through coaching and clinical therapy with Modern Health
- $1000 Home Office Reimbursement Program
- $2000 Internal Referral Program
- WorkAnywhere Reimbursement of Internet and Cellular Costs
- 16 weeks maternity and adoption leave
- 12 weeks paternity leave
- Dynamic learning sessions, strategic training, and Employee Resource Groups
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