Demand Generation Manager driving multichannel B2B campaigns for Motus, an employee - driving management platform. Growing qualified pipeline through email, nurture, digital, events, and sales outreach.
About the role
- Director of Demand Generation scaling Paddle’s B2B SaaS pipeline across PLG and sales-led motions. Leading global campaigns, ABM, channel performance, and demand-generation teams.
Responsibilities
- Own and drive the global demand generation strategy across PLG and sales-led motions
- Drive consistent, scalable full-funnel pipeline growth across paid media, SEO, ABM, lifecycle, and web
- Design and execute segment-specific campaigns for startup, scale-up, and mid-market/enterprise tiers
- Develop and optimize 1:1, 1:few, and 1:many ABM programs
- Partner with Sales, Growth, Product Marketing, Brand, Web, RevOps, and Marketing Ops
- Activate targeted compete, product, and vertical campaigns
- Own reporting, optimization, and attribution across the funnel from signups and PQLs to revenue
- Use AI for testing, targeting, personalization, and workflow automation
- Build scalable martech, data infrastructure, and operating processes
- Hire, coach, and inspire channel owners, strategists, and operations leads
- Report directly to the CMO
Requirements
- 8+ years in marketing
- 3+ years owning pipeline at Director or equivalent level
- Experience across both PLG and sales-led motions
- Proven experience building and scaling high-performing demand engines
- Experience delivering signups, PQLs, SQLs, and revenue
- Full-stack channel expertise across paid media, SEO, ABM, lifecycle, and web
- Ability to integrate channels into a cohesive, data-led system
- Commercial fluency tracking CAC, velocity, LTV, and attribution
- Ability to tailor strategy by GTM motion and segment
- AI literacy and experimentation-led approach
- Strong cross-functional operating experience with Sales, Growth, Product Marketing, and Web
- Experience hiring and scaling high-performing teams
Benefits
- Attractive salary
- Stock options
- Unlimited holidays
- Enhanced parental leave
- Retirement plans
- Private healthcare
- Well-being initiatives
- Annual learning fund
- Regular internal and external training
- Flexible choice of where, when, and how to work within hub locations
- Trust and autonomy in working arrangements
- Global hubs for focused collaboration
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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