Demand Generation Manager driving multichannel B2B campaigns for Motus, an employee - driving management platform. Growing qualified pipeline through email, nurture, digital, events, and sales outreach.
About the role
- Agentic Performance Marketing Lead owning Meta and Google acquisition for Search Atlas's AI-native marketing platform. Building AI agents, optimizing funnels, and lowering cost per trial.
Responsibilities
- Own weekly trials, cost per trial, and trial-to-paid rate across Meta and Google
- Own the full paid growth strategy and make scaling, cutting, and budget decisions within the approved plan
- Lead day-to-day agentic execution with an analyst
- Build AI agents for daily checks, budget moves, and reporting
- Create briefs for creative tests and decide which ads to test, cut, or scale
- Manage paid landing pages and conversion-rate optimization with design and development
- Track performance from first click through activation, including CAC, payback, and LTV
- Launch ads for new products without historical performance data
- Spend approximately half the week on media buying and analytics, with the remainder building agents and running landing-page tests
- Report to the Head of Brand
Requirements
- Open to candidates in Canada or the United States
- Must work EST timezone
- 5+ years running Meta and Google at $100K+ a month
- Owned a company's numbers from trial to paying customer for 6+ months
- Deep Meta expertise
- Strong Google Search and Performance Max skills
- Own agents or automations running on ads every week and explain how they work
- Experience with SaaS or B2B free-trial or book-a-demo funnels
- Strong experience with GA4, PostHog, ad platform reporting, and spreadsheets
- Experience running landing page and creative tests that lowered cost per trial
- Advanced practical AI experience beyond ChatGPT ad-copy writing
Benefits
- 15 days PTO
- Christmas Day and New Year's Day paid off
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No Education Requirement
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