Demand Generation Manager driving multichannel B2B campaigns for Motus, an employee - driving management platform. Growing qualified pipeline through email, nurture, digital, events, and sales outreach.
About the role
- Demand Generation Manager leading campaigns and pipeline growth across the US and Canada. Building data-driven demand programs for Zone’s AI-powered NetSuite finance platform.
Responsibilities
- Develop and execute the North American demand generation strategy and quarterly marketing plans, aligning programs, channels, and budgets with business and revenue goals
- Own marketing-sourced and influenced pipeline performance across lead generation, sales opportunities, and revenue contribution
- Optimize channel mix, campaign performance, and marketing ROI
- Plan and execute multi-channel campaigns across paid search, paid social, email, webinars, content syndication, and industry events
- Develop targeted programs for CFOs, Controllers, VPs of Finance, and finance operations leaders within the NetSuite ecosystem
- Lead account-based marketing initiatives with Sales
- Build personalized nurture and cross-sell programs throughout the buyer journey
- Partner with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, Oracle NetSuite account teams, Solution Providers, and implementation partners
- Collaborate with global marketing teams to share programs, align strategies, and scale best practices
- Bring messaging, customer stories, thought leadership, and product launches to life
- Use AI, automation, and emerging marketing technologies for targeting, personalization, lead scoring, and campaign efficiency
- Establish campaign measurement, attribution, and reporting connecting marketing investments to pipeline and business outcomes
- Use data, insights, and experimentation to improve campaign performance, conversion rates, and pipeline velocity
- Lead A/B testing across digital campaigns, landing pages, email, and creative
- Own the North American demand generation budget, agency relationships, and marketing vendors
- Plan and execute regional field and virtual events, including trade shows, executive dinners, roadshows, and webinars
- Monitor market trends, competitive activity, and buyer behavior
- Establish goals, manage priorities, and deliver against KPIs and business objectives
- Ensure programs comply with privacy, consent, and communication regulations across the US and Canada
- Contribute ideas, build cross-functional relationships, communicate proactively, and own work from strategy through execution
Requirements
- 5+ years of B2B demand generation or growth marketing experience, ideally in SaaS, with a proven track record of driving pipeline growth in the US and/or Canada
- Bachelor's degree in Marketing, Business, or a related field, or relevant industry certifications
- Experience developing and executing multi-channel campaigns and account-based marketing (ABM) programs targeting senior business and finance leaders
- Proven ability to manage marketing budgets, measure campaign performance, and demonstrate ROI through pipeline contribution, cost per opportunity, and customer acquisition cost (CAC)
- Hands-on experience with marketing automation platforms (HubSpot, Marketo) and Salesforce CRM, including campaign management, lead scoring, and reporting
- Strong understanding of AI, automation, data-driven marketing, and campaign optimization
- Familiarity with North American marketing regulations, including CAN-SPAM, CASL, CCPA/CPRA, and GDPR
- Excellent communication, collaboration, and analytical skills, with the ability to influence cross-functional teams and manage multiple priorities
- Comfortable working independently in a remote, globally distributed environment, collaborating across cultures and time zones
- Business fluency in written and spoken English and proficiency with collaboration tools such as Slack and Zoom
- Nice to have: Experience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology ecosystem
- Nice to have: Experience with partner co-marketing, including technology partners and solution providers
- Nice to have: Familiarity with AI-powered marketing tools and intent platforms such as 6sense or Bombora
- Nice to have: Experience supporting Canadian markets, including French-language considerations for Quebec, and collaborating with global teams across EMEA, APAC, and LATAM
Benefits
- Bonus
- Equity
- Fully remote work
- High-trust flexibility
- Autonomy and self-directed professional growth
- Equal opportunity, diverse, equitable, and inclusive workplace
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