Demand Generation Manager driving multichannel B2B campaigns for Motus, an employee - driving management platform. Growing qualified pipeline through email, nurture, digital, events, and sales outreach.
About the role
- Performance Marketing Manager scaling Google and Meta paid acquisition for a digital growth business. Driving signups, optimizing CAC, and expanding high-performing channels.
Responsibilities
- Own paid acquisition performance across Google Ads and Meta Ads, while exploring LinkedIn and other acquisition channels.
- Increase monthly brand signups while maintaining efficient customer acquisition costs.
- Scale advertising budgets on successful campaigns without sacrificing performance or profitability.
- Manage campaign setup, audience targeting, bidding strategies, keyword selection, retargeting, and performance tracking.
- Create, test, and improve landing pages, messaging, and calls to action to optimize conversion rates.
- Continuously test advertising channels, creatives, audiences, and acquisition approaches.
- Track signups, CAC, CAC payback, conversion rates, and revenue contribution.
- Collaborate with Growth, Product Marketing, and external partners.
- Use AI tools to accelerate campaign development, analysis, experimentation, and marketing workflows.
- Work closely with senior growth leadership and contribute to broader growth initiatives.
Requirements
- Approximately 5+ years of experience in performance marketing, growth marketing, or paid acquisition.
- Proven hands-on experience managing and optimizing paid advertising campaigns, particularly Google Ads and Meta Ads.
- Demonstrated success scaling paid acquisition programs while maintaining or improving acquisition efficiency.
- Experience managing five-figure monthly advertising budgets.
- Strong understanding of CAC, LTV, CAC payback, conversion rates, and marketing ROI.
- Experience developing and optimizing campaign structures, targeting strategies, bidding, and performance tracking.
- Experience improving landing page performance through conversion rate optimization and experimentation.
- Strong analytical and problem-solving skills, with the ability to translate marketing data into actionable decisions.
- Comfortable working independently and executing campaigns directly rather than solely managing teams or agencies.
- Practical interest in using AI tools to improve marketing efficiency and results.
- Ability to work from the Vancouver office three days per week.
- Experience at a startup, B2B SaaS company, product-led growth business, or online marketplace.
- Experience building a paid acquisition program from scratch or significantly scaling an existing program.
- Experience acquiring self-serve users or customers for a digital product.
- Experience with LinkedIn Ads or other emerging paid acquisition channels.
- Familiarity with SEO, lifecycle marketing, content marketing, or marketing operations.
- Experience with marketing analytics, attribution, and reporting tools.
- Experience managing agencies or freelancers.
- Familiarity with influencer marketing or the creator economy.
Benefits
- Competitive Pay: $100,000 - $140,000 CAD
- Annual Reviews: yearly performance and compensation reviews with opportunities for raises.
- Paid Time Off: 3 weeks of vacation to recharge.
- Paid Holidays: observe statutory holidays with pay.
- Paid Sick Leave: take care of yourself when you need it.
- Autonomy & Ownership: real control over projects and freedom to shape how things get done.
- Growth Potential: opportunity for career progression and financial growth.
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