Demand Generation Manager driving multichannel B2B campaigns for Motus, an employee - driving management platform. Growing qualified pipeline through email, nurture, digital, events, and sales outreach.
About the role
- ABM Campaign Manager driving targeted enterprise and mid-market pipeline for Tailscale’s secure networking software. Managing paid, personalized, direct-mail, and Sales-aligned campaigns.
Responsibilities
- Develop and scale creative, targeted campaigns engaging priority accounts and driving pipeline across Enterprise and Mid-Market segments
- Own strategy, planning, execution, and optimization of integrated ABM campaigns
- Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights
- Manage targeted paid advertising, particularly LinkedIn, personalized landing pages, and digital ABM experiences
- Own direct mail, gifting, and scalable prospect engagement programs, including gifting workflows
- Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns
- Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead
- Work with Product Marketing and Content on messaging and creative for priority audiences
- Collaborate with Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns
- Identify campaign opportunities using engagement signals, account intelligence, and business priorities
- Track performance, test approaches, and optimize account engagement, meetings, pipeline creation, and progression
Requirements
- 5+ years of B2B marketing experience, including building ABM campaigns for net-new acquisition and customer expansion
- Experience independently developing and executing multi-channel campaigns from strategy through measurement
- Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation
- Hands-on experience with personalized landing page platforms such as Userled or Mutiny
- Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms such as Reachdesk or Sendoso
- Strong understanding of how marketing campaigns support Sales engagement and pipeline generation
- Comfortable working with data, testing new ideas, and using performance insights to improve results
- Organized, creative, and comfortable managing multiple campaigns and stakeholders simultaneously
- Experience marketing to technical or Enterprise B2B audiences is nice to have
- Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room is nice to have
- Experience with partner or co-marketing campaigns is nice to have
Benefits
- Inclusive, flexible environment with flexibility in how and when you work
- Competitive total compensation package including base salary, equity incentive plan, and variable commission for quota-based roles
- Comprehensive group benefits with no waiting period, including health, vision, and dental coverage for you and your family
- Remote-first work environment
- Virtual and in-person social events
- Corporate co-working program through WeWork or similar spaces
- Employer-funded retirement contributions matching employee contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of eligible compensation
- Annual company retreat and team off-sites
- $1500 USD annually for professional development
- Mentorship, coaching, and internal promotion opportunities
- Flexible paid time off program
- Company-owned laptop (Mac or PC)
- Monthly home internet reimbursement
- $500 USD workstation customization allowance
- Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents
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