Affiliate and partnerships manager scaling Odd Bunch’s sustainable produce subscription through creators, TikTok Shop, and offline activations. Owning revenue, attribution, economics, and creator growth across Canada and US markets.
Responsibilities
Report to the Founder & CEO; manage and work alongside the affiliate team with no direct reports
Own affiliate revenue targets, CPA discipline, payback period, and LTV
Run the channel using contribution margin and LTV:CAC, analyze cohort retention, and shift spend based on creator performance
Lead the affiliate and ambassador program across Canada, the US, and the third market
Source creators and manage platforms including Roster, Upfluence, and AWIN
Build creator progression, onboarding, mid-tail development, and top-performer relationships
Build whitelisting and creator-asset pipelines that feed paid social and measure blended CAC impact
Use creators for product seeding, Pantry cross-sell, and subscription acquisition
Own sampling, farmers markets, food and wellness festivals, community events, pop-ups, and retail activations
Run creator trips and creator-house programming
Design and test scalable creator compensation models, rate cards, and negotiations
Own the affiliate stack, run holdouts and geo tests, and assess attribution incrementality
Coach the affiliate team through reporting and reliability gaps while executing individual responsibilities
Deliver data-backed weekly and bi-weekly leadership narratives with insights and recommendations
Actively manage creator concentration risk
Requirements
5-7 years in affiliate, influencer, or partnerships marketing, with direct ownership of a revenue number
DTC or e-commerce CPG preferred
Experience building or rebuilding a program
Fluency in CAC, blended CAC, LTV, LTV:CAC, payback period, contribution margin, and retention by cohort
New-market launch experience
US launch experience and fluency in TikTok Shop strategy strongly preferred
Experience running offline activations and creator trips
Experience using creators to launch or grow a secondary SKU and support the core product without cannibalisation
Experience managing or closely mentoring marketers
Strong stakeholder communication and ability to present data-backed recommendations to leadership
Fluency with Upfluence, AWIN, Impact, Roster, Triple Whale, or equivalents
Comfortable building AI and automation into own workflow
Operator's reliability: owning commitments end to end, flagging risk early, and stopping ineffective activities
Benefits
Free grocery plan
Bi-annual performance bonus tied to company and individual targets
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