Head of Brand and Content building Pairs’ premium brand, founder-investor content, and video engine. Growing reach and inbound through LinkedIn, X, podcasts, and client stories.
Responsibilities
Own the brand and content strategy across LinkedIn and X
Write and create short-form and long-form content
Own copy across the website, feed, and newsroom in a consistent premium, restrained voice
Structure content so ChatGPT, Perplexity, and Google’s AI answers cite Pairs
Run testimonial and story video shoots from booking and guest preparation through shoot day and final cuts
Brief and direct the video team through post-production
Produce podcasts and sit-downs with successful founders and investors from concept to publication
Grow the audience of founders and investors, measuring reach and inbound
Report directly to the co-founders and strategize with them
Requirements
Already live in the startup and VC corner of the internet, using LinkedIn and X daily
Proven experience growing an audience or brand, with demonstrable numbers and accessible accounts or handles
Ability to create content independently, including hooks, posts, scripts, and edits
High-standard copywriting in a premium, restrained register, with published work
Experience shaping a brand’s voice, look, and consistency across surfaces
Understanding of how AI answer engines choose content to cite
Experience running shoots with founders, executives, or other real people, including booking, preparation, on-camera comfort, and carrying edits through multiple cuts
Ability to provide actionable video edit notes and manage post-production
Ability to analyze successful and unsuccessful content and explain improvements
Roughly two to five years of experience
Bonus: personal following among founders or investors, podcast or newsletter production, on-camera comfort, technical SEO
Paid ads and technical SEO are not required coming in
Benefits
Fully remote and async
Workday overlap with US Eastern time for a few hours, not full US hours
Best AI tooling, paid (Claude Code, Cursor, top models)
Direct access to the co-founders
Real creative freedom
Green-field opportunity as the first brand and content hire
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