Associate Director leading paid social teams for Directive, a B2B marketing agency. Driving LinkedIn and Meta campaigns, client growth, retention, and team development.
About the role
- Senior paid media specialist scaling profitable affiliate campaigns for Ziff Davis’s digital media and shopping portfolio. Managing ad budgets, attribution, analytics, testing, and AI-driven creative across global marketing channels.
Responsibilities
- Plan, launch, scale, and optimize paid marketing campaigns across Meta Ads Manager, Google Ads/YouTube, ChatGPT ads, and emerging networks for profitable affiliate and e-commerce monetization
- Manage complex budget allocations, automated bid strategies, and dynamic scaling plans to maintain positive CPA, EPC, and ROAS economics
- Design A/B testing frameworks for creatives, messaging, landing pages, audiences, and platform placements
- Produce, iterate, and deploy AI-generated ad variants
- Optimize Amazon Associates, Amazon Creator portals, and Storefront attribution models
- Integrate affiliate networks including Impact, Partnerize, Rakuten, CJ Affiliate, and Skimlinks; track links, sub-ID data, and merchant performance
- Build Excel financial models, pivot tables, and dynamic formulas to analyze unit economics and affiliate revenues
- Track campaign performance and profitability using Looker, Tableau, GA4, and internal BI tools
- Oversee pixel implementation, server-side event mapping, conversion tracking, and multi-touch attribution with engineering teams
- Run weekly and monthly data alignment meetings with Editorial, SEO, and Product teams
- Create actionable reports and executive pitch decks in Google Slides and PowerPoint
- Mentor colleagues on generative AI workflows and prompt engineering
Requirements
- Advanced mastery of Meta Ads Manager
- Advanced mastery of Google Ads Interface/Editor and YouTube
- Advanced mastery of ChatGPT ads and Taboola/native advertising networks
- Strong quantitative skills and proven Excel proficiency, including financial modeling, nested formulas, dynamic pivot tables, and scenario analysis
- Deep understanding of affiliate marketing economics, including EPC, CVR, RPV, revenue-share models, and commission rates
- Hands-on expertise with Amazon Associates, Amazon Creator portals, and Storefront attribution models
- Experience with Impact, Partnerize, Rakuten, CJ Affiliate, and other third-party tracking networks
- Practical experience using Claude, Gemini, OpenAI, LLMs, and prompt engineering
- Exceptional written and spoken English
- Ability to present complex data to C-suite and cross-functional leaders
- Must be available to work EST hours
- Must provide live monitoring and bid adjustments during peak shopping events such as Black Friday, Cyber Monday, and Prime Day
Benefits
- Comprehensive medical, dental, and vision coverage
- Life and disability benefits
- Flexible Spending Accounts (FSAs)
- 401(k) with company match
- Employee Stock Purchase Plan
- Flexible Time Off
- Volunteer Time Off
- Paid holidays
- Family building and caregiving support
- Family Care and Parental leave
- Fitness Reimbursement
- Wellness programs
- Employee Resource Groups
- Company-sponsored events
- Educational support
- Mentorship programs
- Career development resources
- Employee engagement programs
- Recognition awards
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