Creative Ad Strategist managing ads across various platforms for The Rundown AI community. Focused on producing, analyzing, and ideating ad strategies powering growth.
About the role
- Creative Strategist at Pearmill, managing multiple accounts and pushing creative boundaries. Collaborating with clients and cross-functional teams to enhance ad performance and strategy.
Responsibilities
- Own the day-to-day creative thinking on multiple accounts
- Concept, script, and build creative frameworks for client accounts
- Develop hooks, ideas, and test concepts grounded in performance data
- Conduct asset-level creative analysis and monitor key creative metrics
- Own a structured testing methodology to define hypotheses and success criteria
- Collaborate with media buyers, designers, and motion artists
- Communicate directly with clients
- Conduct audience research and competitive intelligence
Requirements
- Strong concepting and brief writing ability
- Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS
- Comfort with creative analytics tools and research platforms
- Understanding of paid social channels and media buying decisions
- Cross-team translation ability
- Quick ideation and iteration speed
- Clear communication in written briefs and verbal presentations
- Comfort with AI tools for ideation and production acceleration
- Mentorship ability at senior level
Benefits
- Competitive salaries indexed to local market rates
- Twice-annual performance bonus
- Yearly salary reviews based on performance
- Remote work opportunities from various countries
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