Creative Strategist at Pearmill, managing multiple accounts and pushing creative boundaries. Collaborating with clients and cross-functional teams to enhance ad performance and strategy.
Responsibilities
Own the day-to-day creative thinking on multiple accounts
Concept, script, and build creative frameworks for client accounts
Develop hooks, ideas, and test concepts grounded in performance data
Conduct asset-level creative analysis and monitor key creative metrics
Own a structured testing methodology to define hypotheses and success criteria
Collaborate with media buyers, designers, and motion artists
Communicate directly with clients
Conduct audience research and competitive intelligence
Requirements
Strong concepting and brief writing ability
Fluency in creative performance metrics: hook rate, hold rate, CTR, CPA, ROAS
Comfort with creative analytics tools and research platforms
Understanding of paid social channels and media buying decisions
Cross-team translation ability
Quick ideation and iteration speed
Clear communication in written briefs and verbal presentations
Comfort with AI tools for ideation and production acceleration
Mentorship ability at senior level
Benefits
Competitive salaries indexed to local market rates
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