Programmatic strategist driving ad - tech revenue and AI - powered client insights for Pelmorex, home of The Weather Network. Supporting sales, campaign optimization, forecasting, and data solutions.
About the role
- Programmatic ad-tech strategist optimizing advertising yield across Pelmorex’s weather-media ecosystem. Managing SSPs, ad products, analytics, and LLM-powered operational innovation.
Responsibilities
- Optimize programmatic revenue by auditing bid dynamics, floor rules, auction mechanics, and fill rates across monetized assets
- Manage SSP vendor relationships, resolve integration issues, expand PMP capabilities, and secure optimal revenue terms
- Partner with Product, Design, and Engineering to develop, test, and launch innovative ad opportunities and formats
- Use LLMs and Generative AI to automate workflows, troubleshoot ad tags, map discrepancies, research technical issues, and analyze log-level data and bid landscapes
- Monitor and maintain dashboards for monetization metrics
- Support financial budgeting, revenue forecasting, and A/B testing plans for revenue optimization
- Serve as the internal sell-side expert and guide sales teams
- Align programmatic capabilities with broader business objectives
Requirements
- 5-10 years of experience in programmatic yield management, publisher monetization, Ad Ops, or Ad Tech platform management
- Expertise with Google Ad Manager (GAM), Prebid.js / Header Bidding, and major SSPs such as Magnite, Amazon TAM, Index Exchange, and PubMatic
- Practical experience applying LLM and AI tools such as ChatGPT, Gemini, and Claude for operational automation, prompt engineering, data synthesis, and troubleshooting
- Understanding of digital ad product lifecycles and digital data collection processes
- Experience working with engineering and product teams to deploy new ad formats
- Strong analytical skills for extracting insights and troubleshooting complex auction mechanics
- Ability to build and maintain strong relationships through effective communication and solution delivery
- Bachelor's degree in business, marketing, or a relevant technical field preferred
- Eligible to work in Canada
- Able to work in a hybrid model at the Oakville location
Benefits
- Flexible Hybrid Work Environment
- Retirement Savings Matching Plan (RRSP)
- Personal Spending Account
- Up to $500 for physical, mental, or financial well-being, in addition to the Health Care Spending Account
- Summer Hours
- 17 Paid Days Off
- 13 Personal Days
- Extra day off during the month of your birthday
- IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team
- Course Reimbursement Program
- Pelmorex Learning Academy
- Virtual counseling sessions
- Free online doctor visits with Maple Online Healthcare
- Anonymous reporting platform
Job title
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Degree requirement
No Education Requirement
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