Sales Representative driving customer relationships, product sales, and retention for CTS Foods. Managing transactions, prospecting, negotiations, targets, and customer inquiries.
About the role
- Regional Sales Manager driving Vital Essentials pet food sales and store acquisitions across Canada. Managing retail partners, distributors, merchandising, forecasting, and regional account growth.
Responsibilities
- Drive sales performance and market growth within a defined geographic region in Canada
- Build strong, sustainable partnerships with stakeholders
- Develop strategic plans to meet revenue targets and drive new store acquisitions
- Manage multi-customer portfolios and retail engagement
- Analyze market trends and competitor activity to identify growth opportunities
- Conduct value-added site visits to at least 20 stores per week
- Establish and grow independent retail partner accounts, including regional key multi-unit accounts
- Build long-lasting relationships with clients, distributors, and partners
- Ensure all Vital Essentials product categories are represented in retail partner stores
- Educate and train retail partners on Vital Essentials products
- Reengage former retail partners to relaunch Vital Essentials products
- Strategize account management to achieve sales metrics and targets, including corrective plans for deviations
- Manage trade and business-related budgets and expenses
- Secure effective product merchandising and placement in stores
- Develop regional distributor partnership strategies aligned with national objectives
- Analyze distributor data and collaborate with distributor key account managers to open new regional key accounts
- Train and present business reviews and opportunities at distributor sales meetings
- Develop relationships with distributor territory managers to make Vital Essentials the number one recommended brand in the region
- Partner with distributor representatives to target accounts and secure orders and product placement
- Attend distributor events and open houses
- Forecast inventory levels to maintain in-stock distributor warehouse products
- Collaborate with Brand, eCommerce, and other internal teams for end-to-end sales-to-distribution management
- Coach, lead, and mentor other Vital Essentials Regional Sales Managers
- Support and attend demos, sampling, and offsite activities
Requirements
- Bachelor’s degree in sales, marketing, business administration or related field (required)
- 3+ years of experience in the independent pet specialty channel working with distributors to expand rooftops and item penetration, preferably with a high growth pet food brand or distributor (required)
- Experience in multi-region of Canada or expanded territory sales management while leading a team of direct sales managers
- Proven experience and skills in sales leadership, preferably in the pet food industry
- Ability to provide solutions tailored to retailer's market dynamics
- Confidence interacting with senior leaders on regional chain accounts
- Basic understanding of retail operations, planogram compliance, customer engagement strategies, and account management
- Excellent communication, organizational, and interpersonal skills
- Ability to work independently and manage time efficiently
- Proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Ability to travel at least 50% and up to 90% of the time
- Valid driver’s license
- Ability to lift, carry, and move products and displays up to 50 lbs
- Ability to use standard technology such as phones, computers, and cameras
- Ability to meet physical demands with or without accommodation, including frequent standing, walking, kneeling, and moving for extended periods
- Ability to work in retail environments with noise disruptions
- Working hours involving movement, lifting, walking, and traveling may exceed 8 hours per day
Benefits
- Travel required with frequent driving for extended periods of time
- Employment-related expenses include managed trade and business-related spend budgets
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