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About the role
- Programmatic Manager at Phreesia managing campaigns connecting healthcare providers with privacy-safe content experiences. Responsible for strategy, execution, and optimizations across programmatic media platforms.
Responsibilities
- Own end-to-end campaign management across programmatic channels, from planning and setup through launch and ongoing optimization
- Set up, traffic, and activate programmatic campaigns across DSPs such as The Trade Desk, DeepIntent, Google Ads, and similar ad tech platforms
- Perform thorough pre-launch QA on creative assets, landing pages, tracking pixels, audience segments, and placements to ensure accurate setup and measurement
- Monitor live campaigns for pacing, delivery, and performance, flagging issues proactively and executing optimizations to align with client KPIs
- Execute in-platform trading activities including budget adjustments, pacing optimizations, and delivery troubleshooting
- Support budget tracking, invoicing reconciliation, and billing accuracy across your managed book of business
- Track and maintain campaign pacing and performance trackers, surfacing trends and optimization opportunities on a regular cadence
- Prepare final post-campaign reports that translate data into a compelling, insight-driven story for internal and external stakeholders
- Serve as the primary day-to-day internal point of contact for your managed campaigns, ensuring clear and timely communication across internal teams
- Collaborate with Client Services to fulfill client deliverables including campaign modifications, trafficking updates, and ad operations support
- Deliver actionable, data-backed recommendations throughout the campaign lifecycle, translating performance insights into clear strategic guidance
- Own responsive, professional client communications, translating technical campaign details into clear, accurate updates and ensuring stakeholders are proactively informed throughout the campaign lifecycle.
Requirements
- Bachelor’s degree required.
- 3–5 years of hands-on programmatic media experience across display, video, and CTV with direct activation experience in one or more major DSPs.
- Have hands-on experience managing programmatic media campaigns across display, video, and connected TV (CTV).
- Understand programmatic best practices across campaign strategy, optimization, trading, and performance analysis.
- Are comfortable activating campaigns in leading DSPs such as The Trade Desk, DV360, DeepIntent, Amazon, or similar platforms.
- Communicate complex performance data in a clear, actionable way for both technical and non-technical audiences.
- Bring experience working in agency, client services, digital media, or ad operations environments.
- Have experience supporting healthcare, pharmaceutical, or life sciences advertising campaigns.
- Are familiar with tagging, ad serving, campaign management platforms, and audience solutions.
- Are curious about how AI can improve media workflows and enjoy sharing new ideas with your team.
- Have experience with tools such as FreeWheel, Google Ad Manager 360 (GAM360), Swoop, Crossix, Excel, or other business intelligence and analytics platforms.
Benefits
- Remote First: 100% Remote work + home office expense reimbursements+ monthly reimbursement for cell phone, internet and wellness.
- Top of market rewards: Competitive compensation
- Take time when you need time: Flexible PTO + company holidays
- Top class healthcare benefits: Variety of healthcare benefits for you and your family (and your pets!) starting day one
- Care about your families: Generous top-up for parental leave benefits
- Support personal development: Continuing education and professional certification reimbursement
- Connecting in person: Various offsite events and activities for team to connect and meet in person, to support team building and engagement.
- Giveback to community: Local in-person volunteer events, and give back programs to our communities.
- Recognition and perks: We have a company wide recognition tool (Phireworks) to celebrate milestones, recognize achievements and strengthen your bond with your teams. You can accumulate points and redeem them for a wide catalogue of items!
- Diversity and inclusive environment: At Phreesia, all employees are encouraged to bring their authentic self to work, feel supported and perform at their best. We have a variety of Employee Resources Groups (ERGs) which bring together individuals from a wide range of backgrounds, experiences and perspectives, and seek to foster a sense of shared community and empowerment for employees who share a common social identity, such as gender, race, ethnicity, and sexual orientation. Opportunity to join an Employee Resource Group.
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