Field Marketing and Events Manager connecting marketing and sales for Planful’s financial performance management software. Owning field events, executive dinners, tradeshows, logistics, follow-up, and ROI reporting.
Responsibilities
Liaise with and own the relationship between Marketing and Sales, ensuring alignment on priorities, campaigns, and lead follow-up
Own and execute logistics for field events, executive dinners, and tradeshows
Lead event ideation and concept development, including theming and format selection
Build event briefs, landing pages, and email promotions
Manage onsite logistics, including venue selection, vendor and catering coordination, AV, shipping, and staffing
Own post-event communications, lead handoff, and reporting on attendance, pipeline influence, and ROI
Support event logistics for Planful's annual user conference
Track and report on field marketing campaign and event success, partnering with marketing operations on KPIs and ROI
Manage vendor relationships and event budgets
Requirements
2-3+ years of experience in B2B SaaS marketing, with preferred experience in field marketing and event management
Proven experience planning and executing successful field events, dinners, and tradeshows end-to-end
Strong project management skills
Excellent organizational and logistical skills, with strong attention to detail
Strong written and verbal communication skills
Strong analytical skills, with the ability to track and report on marketing programs and events
Salesforce and marketing automation platform experience preferred
Experience working with enterprise software or SaaS companies is a plus
Benefits
2 Volunteer days, Birthday PTO, and quarterly company Wellness Days
3 months supply of diapers and meal deliveries for the first month of your Maternity/Paternity leave
Annual Planful Palooza, an in-person, company-wide culture kickoff
Team-specific offsites
Home office setup
Monthly wifi and cell phone reimbursements for all employees, in-office or remote
Company-wide Mentorship program with Executive sponsorship of CFO
Manager-specific monthly training programs
Employee Resource Groups and support for creating new ERGs and communities
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