AI - first copywriter creating email, SMS, landing page, and ad campaigns for Homestead, an eCommerce email marketing agency. Developing strategic concepts and polished, high - performing client assets.
About the role
- Content Strategist owning blog, podcast, web, and event content strategy for PointClickCare’s healthcare technology platform. Translating go-to-market priorities into thought leadership and brand storytelling.
Responsibilities
- Develop, manage, and execute owned brand content strategy across the blog, podcast, web, and long- and short-form content
- Plan editorial calendars, write and edit content, manage production workflows, and deliver against deadlines
- Translate product marketing and go-to-market strategy into brand content strategy
- Develop thought leadership content for executives and subject matter experts
- Create channel and distribution strategies with demand, social, web, and other teams
- Lead day-to-day execution of brand-related agency programs
- Collaborate with product marketing, demand generation, and growth teams
- Track content performance, report key metrics, and optimize strategy and editorial mix
- Establish brand storytelling, content positioning, and channel strategy guidelines
- Lead owned content strategy for the annual SUMMIT conference and support event deliverables
- Support employer brand content strategy, including employee stories, recruitment campaigns, and careers web content
Requirements
- Proven experience in content strategy with a strong executional track record
- Hands-on experience managing owned channels such as blogs, podcasts, and web content
- Experience with editorial planning, writing, editing, and production
- Experience managing agency partners and external content programs
- Strong understanding of brand content, top-of-funnel demand, thought leadership, PMM, and GTM strategy
- Ability to analyze content performance metrics and translate insights into actionable improvements
- Strong cross-functional collaboration skills
- Background in healthcare or B2B SaaS marketing is a plus but not required
Benefits
- Flexibility
- Growth opportunities
- Meaningful work
- Training and development investment
- Overtime eligible
- Equal employment opportunity and disability accommodations
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Content marketing leader shaping UJA Toronto’s fundraising, community, and organizational campaigns. Developing audience - focused strategies and compelling multi - channel content for Jewish community impact.
Senior Manager shaping content and product marketing for Alloy.ai’s commerce intelligence platform. Driving positioning, customer proof, SEO/AEO, social, lifecycle, sales enablement, and campaign creative.
CBC/Radio - Canada documentary manager evaluating and overseeing projects for French Services. Coordinating production, budgets, and promotion to maximize content reach and discoverability.
Video Content Strategist growing River’s YouTube channel about Bitcoin and personal finance. Owning ideas, scripts, titles, thumbnails, story edits, and audience - retention strategy.
PR and branding manager shaping global communications for Trust Wallet’s non - custodial crypto wallet. Driving media relations, executive thought leadership, crisis communications, and Web3 brand campaigns.
Editorial Content Lead/Writer advancing Azrieli Foundation philanthropy through strategic storytelling. Translating research, grant outcomes and organizational impact into accessible multi - channel communications.
Community and content manager growing Kalkomey’s outdoor safety education brands through social media, influencers, forums, and earned media. Managing content pipelines, partnerships, and audience engagement across the portfolio.
Senior editor leading mortgage and real estate content for Ratehub, a Canadian fintech helping consumers make better financial choices. Developing editorial strategy, expert analysis, and media - facing content.
Responsable de contenus SEO pilotant la production, la qualité et l’automatisation éditoriales. Coordination de rédacteurs et optimisation des contenus pour des clients PME et Grands Comptes.