Content strategy director leading SEO, GEO, LLM discoverability, and social content for Sun Life Canada. Driving growth across Health, Wealth, and Protection businesses.
About the role
- Content Strategist owning blog, podcast, web, and event content strategy for PointClickCare’s healthcare technology platform. Translating go-to-market priorities into thought leadership and brand storytelling.
Responsibilities
- Develop, manage, and execute owned brand content strategy across the blog, podcast, web, and long- and short-form content
- Plan editorial calendars, write and edit content, manage production workflows, and deliver against deadlines
- Translate product marketing and go-to-market strategy into brand content strategy
- Develop thought leadership content for executives and subject matter experts
- Create channel and distribution strategies with demand, social, web, and other teams
- Lead day-to-day execution of brand-related agency programs
- Collaborate with product marketing, demand generation, and growth teams
- Track content performance, report key metrics, and optimize strategy and editorial mix
- Establish brand storytelling, content positioning, and channel strategy guidelines
- Lead owned content strategy for the annual SUMMIT conference and support event deliverables
- Support employer brand content strategy, including employee stories, recruitment campaigns, and careers web content
Requirements
- Proven experience in content strategy with a strong executional track record
- Hands-on experience managing owned channels such as blogs, podcasts, and web content
- Experience with editorial planning, writing, editing, and production
- Experience managing agency partners and external content programs
- Strong understanding of brand content, top-of-funnel demand, thought leadership, PMM, and GTM strategy
- Ability to analyze content performance metrics and translate insights into actionable improvements
- Strong cross-functional collaboration skills
- Background in healthcare or B2B SaaS marketing is a plus but not required
Benefits
- Flexibility
- Growth opportunities
- Meaningful work
- Training and development investment
- Overtime eligible
- Equal employment opportunity and disability accommodations
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
Report this job
Found something wrong with the page? Please let us know by submitting a report below.
Lead Content Steward shaping clinical - document content and reuse for ICON’s sponsor - dedicated pharmaceutical teams. Driving cross - functional requirements, technology adoption, and team success.
Senior Manager building Solink’s content engine and brand narrative. Turning video intelligence expertise into thought leadership, sales enablement, and market demand.
Content Manager overseeing French children’s and youth television series for CBC/Radio - Canada. Guiding producers and creative teams across development and production.
Reddit Content Manager leading writers, staffing client accounts, and maintaining quality. Driving Reddit and AI - search content for Foundation’s B2B tech and SaaS clients.
Social Content Strategist growing HyperMuse’s AI - generated IP accounts across Instagram and TikTok. Developing platform strategies, testing formats, and turning performance insights into shareable content.
Associate Director leading enterprise content strategy, governance, migration, and AI - search initiatives. Helping Verndale’s digital experience clients improve discoverability, personalization, and measurable growth.
EC
Concepteur principal de contenu chez EDC, société d’État qui aide les entreprises canadiennes à réussir à l’étranger. Gouvernance des normes de contenu et coordination de recherches utilisateurs.
Content Strategist driving SEO and content strategies for Directive Consulting’s B2B marketing clients. Managing client deliverables, campaigns, reporting, and growth opportunities.
AI - first copywriter creating email, SMS, landing page, and ad campaigns for Homestead, an eCommerce email marketing agency. Developing strategic concepts and polished, high - performing client assets.