Senior SDET building scalable automation and AI - assisted testing for Trackforce’s physical security SaaS platform. Driving CI/CD quality, reliability, and engineering - wide testing standards.
About the role
- Marketing Automation Architect defining Marketo architecture, governance, and automation strategy. Enabling scalable healthcare engagement across PointClickCare’s provider platform and MarTech ecosystem.
Responsibilities
- Influence the strategic and technical direction for the Marketing Operations and Analytics teams within Adobe Marketo Engage and the marketing automation ecosystem
- Define the vision, architecture, and governance of the marketing automation platform
- Enable scalable, data-driven customer engagement across the buyer lifecycle
- Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage
- Establish platform governance, standards, and best practices
- Identify technical debt and architectural opportunities
- Oversee platform health, performance, and administration
- Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates
- Serve as primary technical consultant for Marketing, Sales Operations, and Customer Success
- Own and optimize the Marketo/Salesforce integration, including synchronization, lifecycle logic, field mappings, and data integrity
- Manage integrations with webinar, event, LeanData, live chat, and CMS platforms
- Act as primary technical liaison with Adobe Marketo Support
- Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks
- Partner with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance
- Serve as subject matter expert and mentor for the Marketing Operations team
- Own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications
- Lead continuous improvement and AI adoption initiatives
- Partner with Marketing, Sales Operations, Revenue Operations, IT, Analytics, and Product Marketing to keep the MarTech ecosystem scalable, reliable, secure, and positioned for future innovation
- Report to the Director, Marketing Analytics & Marketing Technology
Requirements
- Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience
- 8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments
- Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions
- Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms
- Demonstrated success establishing platform governance, standards, and operational best practices
- Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT
- Adobe Marketo Engage Certified Expert certification required or strongly preferred
- Strong analytical mindset, troubleshooting, and solution design capabilities
- Clear communication skills
- Salesforce certification considered an asset
- AI fluency and/or experience leveraging Microsoft 365 Copilot
- Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration
- Working knowledge of privacy regulations including CASL and GDPR
- Knowledge of marketing analytics, attribution, and dashboard development
Benefits
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition
- Bonus
- In-office events, including onboarding, team events, and semi-annual and annual team meetings
- Accommodations available upon request during the selection process
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