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About the role

  • Senior Account Manager leading agricultural advertising client portfolios at AdFarm. Managing client relationships, strategy, budgets, campaigns, and agency teams.

Responsibilities

  • Lead, manage, and hold people accountable across client relationships, organic growth, billings, and annual budgeting and forecasting
  • Understand client needs and bridge the gap between creative teams and clients
  • Gather client briefs and engage the strategy hub for strategic development and resource planning
  • Collaborate with teams to develop strategic plans, project checkpoints, and client communications plans
  • Lead strategic direction presentations and obtain client approval
  • Write briefs, review them with the Strategist, and collect required assets or specifications
  • Develop integrated client communications plans aligned with recommendations, creative briefs, requirements, budgets, and timelines
  • Define KPIs with the Marketing Data Science Analyst and client; report results and iterate KPIs as needed
  • Serve as primary client contact, nurture relationships, and identify growth opportunities
  • Stay current on industry issues, technologies, and opportunities; participate in industry events
  • Represent the client in internal project review meetings and provide feedback and next steps to resource teams
  • Take client meeting notes and relay relevant information to internal teams through WorkFront
  • Confirm estimate approvals before project kick-offs
  • Partner with Strategist and Project Management to ensure adherence to scope of work
  • Conduct project post-mortems to gauge customer satisfaction
  • Manage Client Budget Control Reports, forecasting, and monthly invoicing
  • Assist Project Management with advertising activities, approvals, schedules, and reporting changes to the DCS
  • Develop knowledge of client businesses to anticipate marketing and advertising problems and opportunities
  • Complete annual Strategic Account Plans for assigned clients
  • Lead strategy and planning meetings
  • Proofread copy, proofs, and other media as the final quality-control step before client delivery
  • Lead the client portfolio and Account Managers under the account

Requirements

  • 5+ years of experience in professional client relationship management
  • Agency experience is a MUST
  • Ability to plan and strategize at a senior level within advertising for the Agriculture Industry (Seed and Seed Treatments) is a MUST
  • Extensive and proven ability to manage a Client Budget Control Report (BCR), including forecasting and monthly invoicing
  • Persuasive and confident approach to creative projects
  • Excellent written and oral communication skills
  • Effective team management capabilities
  • Keen attention to detail and budgetary restraints
  • Full awareness of creative processes and techniques, including digital platforms
  • Willingness to note relevant trends and develop ideas
  • Ability to work as an authoritative figure in a busy team

Benefits

  • Health, dental, and vision benefits
  • Annual automatic 3% RRSP contributions
  • Health Spending Account
  • Health and Cell Phone Reimbursements
  • Hybrid working environment
  • Training to help team members succeed

Job type

Full Time

Experience level

Senior

Salary

CA$80,000 - CA$90,000 per year

Degree requirement

No Education Requirement

Location requirements

HybridGuelphCanada

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