PR and content specialist developing data - driven stories and media campaigns for Zoocasa, a Canadian real estate prop - tech platform. Building relationships with journalists across Canada and the U.S.
About the role
- Technical content specialist creating educational resources that help enterprise buyers discover and adopt Tailscale's secure networking software. Driving growth through SEO, AI discovery, and product storytelling.
Responsibilities
- Create hyper-relevant content that drives measurable growth from search insights, customer questions, and community signals
- Monitor Twitter, Hacker News, and Reddit conversations and turn emerging questions and trends into timely content
- Partner with the AI & Organic Search Manager to turn discoverability opportunities into high-impact content
- Build hands-on experience with Tailscale to create credible, practical technical content
- Produce content at high velocity while maintaining technical accuracy and editorial quality
- Collaborate with Product Marketing, Product, Engineering, Developer Relations, Docs, and subject matter experts
- Refresh, expand, and optimize existing content using performance insights and customer feedback
- Develop an AI-first content program using search, customer, product, and performance insights
- Support strategic initiatives with technical content driving self-serve revenue and product adoption
Requirements
- 3–6+ years of experience in growth technical content marketing, technical writing, developer marketing, journalism, or a related field
- Exceptional writing and editing skills
- Ability to explain complex technical concepts clearly
- Familiarity with SEO and AI discoverability best practices
- Experience creating educational content for technical or enterprise audiences
- Comfortable learning new technologies and building with products
- Experience using AI tools to research, draft, and improve content quality and production speed
- Strong collaboration skills with engineering, product, and marketing teams
- Excellent project management and organizational skills
Benefits
- Inclusive, flexible environment where you can be your authentic self
- Competitive total compensation package including base salary, equity incentive plan, and variable commission for quota-based roles
- Comprehensive group benefits with no waiting period, including health, vision, and dental coverage for you and your family
- Fully remote work environment
- Virtual and in-person social events
- Corporate co-working program to visit WeWork or similar spaces
- Employer-funded retirement contributions matching contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of eligible compensation
- Annual company retreat and team off-sites
- Team travel and distributed collaboration
- $1500 USD annually for professional development
- Mentorship, coaching, and internal promotion opportunities
- Flexible paid time off program
- Company-owned laptop, with choice of Mac or PC
- Monthly home internet reimbursement
- $500 USD to customize workstation
- Paid parental leave top-ups: 20 weeks for birthing parents and 16 weeks for non-birthing parents
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