Product Owner I responsible for Salesforce platforms at World Education Services, translating business needs into technical solutions. Collaborating with stakeholders to enhance user experience and operational efficiency.
About the role
- Senior Product Manager developing B2B acquisition marketing strategies for SMBs at TELUS. Leading multi-channel campaigns and collaborating with sales teams for optimal market engagement.
Responsibilities
- Develop and nurture the end-to-end SMB Fibre Internet acquisition strategy, including regional, in-field, and outbound marketing programs
- Lead and facilitate cross-functional projects with Marketing, Product, and Data teams to achieve program goals, improve conversion, and positively impact community business targets
- Translate complex data results into clear, accessible presentations for various stakeholders, including regular program updates for our leadership team
- Foster a deep partnership with the Sales team, creating a collaborative feedback loop to refine campaign messaging, lead quality, and the effectiveness of sales tools
- Organize and manage targeted campaigns within Salesforce, providing the direct sales team with helpful leads, outreach sequences, and prioritized territories
Requirements
- A proven track record of developing B2B acquisition campaigns that drive meaningful results, with a strong understanding of sales enablement and field marketing
- Hands-on experience managing campaigns within CRM platforms (Salesforce preferred) and using AI tools to assist direct sales and business development teams
- Experience coordinating field marketing or direct-to-sales campaigns (e.g., supporting local events or targeted outbound initiatives)
- A genuine passion for supporting Small and Medium-sized Businesses (SMBs) and an empathy for their unique challenges and opportunities
- Strong strategic communication, storytelling, and relationship-building skills
- A proven ability to collaborate and build effective connections with cross-functional teams to achieve shared goals
- A solid foundation in data analysis—the ability to measure, share insights, and make thoughtful, data-informed decisions
- The ability to adapt to change and navigate ambiguity, prioritizing projects and managing multiple deadlines in a supportive and agile environment
- Undergraduate degree in Business or a related discipline
- Minimum 5+ years of work experience in marketing is valued
Benefits
- Comprehensive total rewards package highlighting competitive salary and bonus structures
- Minimum 3 weeks of vacation
- Flexible benefits plan to meet the needs of you and your family
- Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
- Generous company matched pension and share purchase programs
- Opportunity to give back to communities in which we work, live and serve
- Career growth and learning & development opportunities to develop your skills
- And much more …
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