Head of Product Marketing & Growth positioning and launching near.com, Defuse Labs’ permissionless financial account. Driving adoption across crypto, fintech, and digital - asset products.
About the role
- Senior Product Marketing Manager shaping launches, positioning, and customer proof for Thanx, a restaurant loyalty and guest engagement platform. Building AI-enabled marketing systems and sales enablement.
Responsibilities
- Own product-level positioning and messaging for assigned platform areas
- Build positioning frameworks, drive sales and CS adoption, and revise messaging as the market and roadmap change
- Own product launches end to end, including tiering, goals, tactics, cross-functional execution, and reporting
- Own the customer proof library and produce reference stories, case studies, one-pagers, slides, use-case documentation, and other proof assets
- Interview newly launched customers and internal teams to identify outcomes and stories
- Build enablement, competitive positioning, objection handling, and training for sales, CS, and partners
- Measure enablement usage and impact on win rates
- Own market and competitive intelligence for restaurant operators and competitors
- Inform positioning, roadmap discussions, and executive decision-making with market insights
- Produce customer-win content for social and partner channels
- Apply product marketing to Help Center and in-dashboard content, including embedded video and feature context
- Build reusable AI-enabled tools and workflows for content production and other repeatable work
- Use AI and internal analytics tools to investigate customer outcomes and accelerate content creation
- Experiment with video, podcasts, live events, office hours, and community forums to improve distribution
- Report to the VP of Marketing and operate as a peer to sales, CS, product, and partnerships leadership
- Lead cross-functional launch teams without formal authority and brief executives on market performance
- At six months, run at least one Tier-1 launch, achieve sales adoption of messaging, and publish customer proof
- At twelve months, own positioning, provide executive market intelligence, and improve launch efficiency
Requirements
- 8+ years in B2B SaaS, including 5–7 years in product marketing, customer marketing, or a closely adjacent role
- Ownership of at least one major product launch end to end, including strategy and tradeoffs
- Positioning or messaging work adopted by sales and customer success
- Portfolio of written work including case studies, product content, and enablement materials
- Experience conducting customer interviews and finding the story inside them
- Strong instincts for learning core personas and adapting material across prospects, customers, internal teams, and partners
- Track record of working productively with sales and customer success and creating enablement content those teams used
- Experience influencing cross-functional teams without direct management authority and presenting to executives
- Comfort with video and multimedia formats
- Restaurant or hospitality technology experience is a plus
- Ability to work with intensity, including evenings and weekends when required
Benefits
- Equity for every employee
- Real token budgets for AI tools
- Access to Keystone, the company’s queryable natural-language data and tooling platform
- Access to The Grid, an internal site for AI-built applications, reports, and tools
- Show-and-tell culture and shared AI learning
- Growing library of internally built tools
- Equal Employment Opportunity
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