Event marketing lead driving audience acquisition, registrations, ticket sales and attendance for The Globe and Mail’s Canadian journalism events. Managing campaigns, KPIs and direct reports.
About the role
- Event Marketing Lead driving audience acquisition, registration, ticket sales and attendance for The Globe and Mail’s journalism events. Leading multi-channel campaigns, KPI optimization and event marketing teams in Toronto’s hybrid workplace.
Responsibilities
- Partner with the event team to shape marketing strategy, including event positioning, target audience, ticket pricing and revenue goals
- Lead promotional strategies that drive audience acquisition, registration, ticket sales and attendance
- Execute and optimize multi-channel event marketing plans based on registration trends and campaign performance
- Develop event marketing communications and creative assets aligned with The Globe’s brand
- Define, track and analyze event marketing KPIs, including new versus returning audience, conversion rates and creative performance
- Use insights to improve event marketing results over time
- Lead and coach direct reports
- Manage event marketing expenses
- Attend weekly event meetings
- Provide regular registration reporting
- Attend events to better understand the product and audience
Requirements
- Post-secondary degree in marketing, communications or event management
- 5–7 years of experience in event marketing, audience development and campaign management
- Experience identifying and acquiring hard-to-reach audiences, including senior business decision makers
- Excellent written and verbal communication abilities
- Strong attention to detail
- Passion for quality journalism and The Globe and Mail brand
- Ability to work at the Toronto-based headquarters a minimum of two days a week
- Ability to attend events to understand the product and audience
- Curiosity about using AI to automate repeated tasks
Benefits
- Competitive compensation
- Hybrid work environment that promotes work-life balance
- Generous vacation and flexible work arrangements
- Parental leave top-up
- Competitive health and dental benefits
- Defined Benefit pension plan
- Annual wellness subsidy
- On-site chiropractor and registered massage therapist
- Employee and family assistance program
- Free digital subscription to globeandmail.com
- 40% off other Globe products
- Education assistance for external training courses
- Lateral and upward advancement opportunities
- Mentorship and collaborative peer-to-peer learning
- Internal and external training and development opportunities
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