Customer marketing leader building advocacy, lifecycle programs, and communities for samdesk’s AI - powered risk detection platform. Driving engagement, referrals, adoption, and expansion revenue across global security teams.
About the role
- Partner Marketing Manager driving co-marketing campaigns, MDF, webinars, and events for Tipalti’s AI-powered finance automation platform. Generating measurable partner-sourced pipeline through strategic alliances and integrated marketing programs.
Responsibilities
- Own partner activation programs for Tipalti's strategic partners, driving partner-sourced and partner-influenced pipeline through co-marketing initiatives
- Build annual joint marketing plans with key partners, aligning on business goals, campaign calendars, and investment
- Manage Tipalti's Market Development Funds (MDF) program, including planning, approvals, budget management, execution, and ROI reporting
- Develop and execute integrated co-marketing campaigns
- Lead joint webinars end-to-end, including content development, speaker coordination, promotion, execution, and follow-up
- Plan and execute partner events, including executive dinners, regional events, and partner activities at industry conferences
- Build strong relationships with Alliance Managers and partner marketing teams to identify opportunities and execute joint initiatives
- Partner with Alliances leadership to prioritize investments across the highest-value partners and align marketing efforts to revenue goals
- Track program performance and report on partner-sourced, partner-influenced, and campaign pipeline
- Own programs from strategy through execution, measure performance, and continuously optimize for impact
- Report to the Director of Partner Marketing
Requirements
- 5+ years of partner marketing experience in B2B SaaS, FinTech, or enterprise technology
- 2+ years of experience in SaaS, FinTech, financial services, or a related industry
- Experience working with ERP, accounting, finance, or financial operations solutions is a plus
- Proven ability to build and execute marketing programs that drive measurable business results
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously
- Excellent written and verbal communication skills with a clear, concise communication style
- Experience managing marketing budgets and measuring program ROI
- Highly collaborative with the ability to influence cross-functional teams and external partners
- Experience building AI-powered workflows to multiply output across campaigns, content, research, and reporting
- Comfortable working in a fast-paced, high-growth environment with an ownership mentality
- Bachelor's degree or equivalent experience
- Moderate overnight travel anticipated (10–20%)
- Normal workweek business hours within geographic location and time zone
- Flexibility to coordinate schedules across time zones with internal teams and external customers and contacts
Benefits
- Remote working model
- Competitive salary and stock options
- Matching RRSP
- Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
- Maternity, Paternity and Fertility Treatment benefits
- 15 days of PTO
- Phone/internet allowance
- Regular company-wide social events
- Multiple ERG groups celebrating our diversity and creating an inclusive culture
- Flexible workplace
- Career coaching
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