Bilingual Territory Manager driving BD medical - device sales and hospital growth across Champlain Ontario and Outaouais/Abitibi Quebec. Managing vascular portfolios, accounts, contracts, and clinical customer relationships.
About the role
- Talent Brand and Partnership Lead growing Tonal coaches’ personal brands and commercial opportunities. Managing agencies, partnerships, social activations, and cross-functional talent campaigns.
Responsibilities
- Grow the influence, visibility, and commercial impact of Tonal’s on-air talent across platforms
- Develop and execute strategies for each coach’s personal brand across social, community, PR, events, and brand partnerships
- Serve as Tonal’s day-to-day lead with the external talent agency
- Establish agency operating cadence, priorities, briefs, feedback loops, approvals, reporting, and accountability
- Ensure agency understanding of each coach’s positioning, audience, goals, availability, and Tonal priorities
- Review opportunity pipelines and identify gaps, conflicts, risks, and deliverable issues
- Coordinate agency, coaches, and internal teams for timely communication and decision-making
- Assess agency performance, value, ROI, risks, and renewal or alternative options ahead of the July renewal decision
- Advise on-air talent on positioning, audience growth, external visibility, commercial opportunities, and brand decisions
- Develop and execute individual coach brand strategies and growth roadmaps
- Translate member insights, engagement signals, and performance data into talent development plans
- Partner with Brand Partnerships to identify coaches, shape concepts, and integrate talent into pitches and proposals
- Evaluate opportunities based on brand and audience fit, conflicts, exclusivity, scope, timing, economics, usage, reputational risk, and strategic value
- Lead talent workstreams from contract execution and brief through delivery, including scopes, approvals, timelines, content reviews, appearances, usage, and deliverables
- Coordinate post-campaign reporting, learnings, and case studies
- Prepare and support talent for events, appearances, shoots, interviews, and partner activations
- Develop tailored social and personal brand strategies covering platforms, positioning, content pillars, cadence, voice, growth, and Tonal moments
- Guide organic and sponsored social content, including briefs, concepts, reviews, approvals, and disclosures
- Collaborate with Marketing and PR on campaigns, earned media, cultural moments, and brand storytelling
- Build scalable workflows for agency management, opportunity review, coach communication, onboarding, approvals, and campaign delivery
Requirements
- 5–7+ years of experience in talent management, talent marketing, brand partnerships, creator strategy, social strategy, or a related role
- Experience directly managing or developing creators, coaches, influencers, athletes, instructors, or other on-camera talent
- Hands-on responsibility for personal brand development, social media strategy, and talent-led marketing plans
- Experience managing external talent agencies or representatives through clear briefs, operating cadences, feedback, and accountability
- Strong understanding of creator and talent brand building, brand deals, campaign execution, social platforms, audience development, and performance analytics
- Experience evaluating partnership opportunities and working cross-functionally on negotiation, contracts, usage, exclusivity, approvals, deliverables, and measurement
- Strong commercial judgment balancing revenue opportunity, brand fit, talent goals, audience trust, and reputational risk
- Established relationships within the creator ecosystem, including social-first videographers, photographers, editors, producers, and other creative partners
- Excellent communication, coaching, and relationship-building skills
- Highly organized and detail-oriented, able to prioritize multiple concurrent initiatives, campaigns, events, and workstreams
- Builder’s mindset and comfort operating in ambiguity and improving systems
- Professional maturity, sound judgment, ownership, autonomy, and proactive execution
- Willingness to attend occasional events, shoots, and appearances and to travel or work outside standard hours when required
- Passion for fitness, content, and helping coaches build durable brands and communities
- Legal authorization to work in the US and/or Canada is asked in the application form
Benefits
- Diversity, inclusion, and belonging-focused employee experience
- Disability accommodations in accordance with Tonal’s Accessibility Policy and local legislation
- Occasional event, shoot, and appearance travel/attendance as part of the role
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