Senior Customer Marketing Manager driving customer adoption, advocacy, and expansion at Trulioo, a digital identity verification platform. Building signal frameworks, lifecycle campaigns, and AI - enabled marketing workflows.
About the role
- Marketing Manager creating content, social campaigns and paid creatives for M&P Partners' medical aesthetics, consulting and personal brands. Owning email marketing, tools, AI integration and performance reporting.
Responsibilities
- Create new content from the existing content library, including short-form video, reels, carousels, posts and graphics, for each brand.
- Schedule, publish and manage content across Instagram, Facebook, TikTok, YouTube, LinkedIn and other social channels as needed.
- Write and build emails and campaigns, owning execution after ideation and final review by the Marketing Lead.
- Produce creatives for paid ads and marketing campaigns, including statics, video concepts, hooks and copy.
- Manage the content pipeline end to end, ensuring raw footage reaches editors, edits are completed on time and quality is maintained.
- Own the marketing technology stack, including scheduling tools, design and editing software, email platforms, CRMs and AI tools.
- Set up, troubleshoot and maintain marketing tools.
- Use AI tools to scale copy, scripts, image and video assets while preserving brand voice.
- Expand the marketing system from the medical aesthetics brand to the consulting business and founder's personal brand.
- Track engagement, reach, email and ad metrics and provide short weekly updates to the Marketing Lead.
Requirements
- Very Creative: A strong eye for content, design and hooks. You can look at existing footage and see five new pieces of content.
- Doer Mentality: Proven track record of executing at high volume. You don't wait for instructions to get things done.
- Content & Social Experience: 2+ years creating and posting content and managing social channels for brands, ideally across multiple brands at once.
- Ad Creative Experience: Experience coming up with creatives for paid social (Meta, TikTok or YouTube ads).
- Email Copywriting: Strong writing skills to turn ideas into polished emails and captions.
- Project Management: Highly organized and "tight" on details. Able to keep editors and deadlines on track.
- Advanced English Level: Exceptional written and spoken communication is mandatory.
- Experience marketing a medical aesthetics, med spa, beauty or wellness brand.
- Experience growing a founder or CEO personal brand.
- Experience with consulting or B2B services marketing.
- Hands-on video editing skills.
- A portfolio of content, creatives and campaigns you've produced.
- Quiet workspace with fast internet, webcam and microphone for video calls.
- Ability to accommodate different schedules and time zones.
Benefits
- Competitive salary, based on experience
- Remote work year-round
- 25 PTO days per year
- 9 National Holidays
- Professional development and continuous growth
- High autonomy and ownership over your projects across multiple brands
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