Creator Talent Manager growing influencer careers and monetizing content for Grail Talent, an influencer management agency. Negotiating brand deals and shaping social media campaigns with global brands.
About the role
- Amazon Advertising Manager leading media strategy, forecasting, and DSP campaigns for a marketplace firm operating consumer brands. Coaching analysts and driving new-to-brand, incremental sales growth.
Responsibilities
- Lead the advertising and media program for a portfolio of client brands
- Build annual, quarterly, and event-level media plans across Amazon Sponsored Ads, Amazon DSP, Walmart Connect, and Target Roundel
- Define channel and tactic mix, funnel allocation, and calendar-based spending
- Account for inventory, retail readiness, competition, seasonality, and testing budget in media plans
- Forecast budgets, pacing, and sales, connecting spend to topline results
- Build scenario ranges with stated assumptions and manage efficiency targets while considering incrementality
- Analyze search term, placement, product-level, DSP, and business reports
- Use Amazon Marketing Cloud for path-to-purchase, audience overlap, frequency, cross-channel assist, and new-to-brand analysis
- Identify untapped demand through search terms, subcategories, competitor share, placements, and adjacent use cases
- Build and test audiences in Amazon Marketing Cloud and Amazon DSP
- Lead, coach, and develop analysts responsible for daily campaign work
- Set standards for QA, bulk-operation hygiene, naming conventions, and documentation
- Review campaign work and explain corrective reasoning
- Present plans, strategy, and performance recommendations to client senior management
- Anticipate objections, explain tradeoffs, tailor communication to stakeholders, and address disappointing results with an action plan
- Partner with the Strategy & Implementation Team on retail readiness and the Design Team on creative
- Own portfolio outcomes and improve advertising architecture, untapped-demand testing, new-to-brand acquisition, and incremental growth
Requirements
- 5+ years creating, managing, and optimizing Amazon Sponsored Ads campaigns, including Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Display
- 5+ years managing Amazon DSP campaigns
- Experience leading digital advertising teams, including hiring, coaching, reviewing, and holding a standard
- Hands-on experience pulling insights from Amazon Marketing Cloud and acting on them
- Strong analytical skills; ability to build models and reason about incrementality, attribution, and significance
- Experience with media planning, budget forecasting, and sales forecasting
- Depth in PPC management and optimization and programmatic display
- Track record of new-to-brand acquisition and consistent incremental sales growth, with measurable results
- Clear writing and speaking, including presenting media plans to client senior leadership and obtaining agreement
- Honesty by default and ability to report unfavorable results
- Preferred: Google Data Studio / Looker Studio and SQL, particularly for AMC queries
- Preferred: Agentic AI workflows for analysis and tooling
- Preferred: Walmart Connect and/or Target Roundel campaign management
- Preferred: Retail fundamentals including Buy Box, inventory health, catalog integrity, promotions, subscriptions, and advertising limitations
- Preferred: Agency or multi-brand portfolio experience
- Preferred: Advanced Excel and bulk operations; Python or scripting is a plus
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