ABM Manager executing multi-channel account-based marketing for Litmus’s industrial AI data platform. Building target-account plans and pipeline with sales, RevOps, and technology partners.
Responsibilities
Execute Litmus’s ABM program across tiered target accounts, from account selection and tiering through launch and optimization
Build and maintain account plans with AEs and BDRs, including buying committee mapping, priorities, and engagement history
Plan and launch multi-channel ABM plays using personalized email, LinkedIn, paid programs, direct mail, content, and events
Partner with BDRs on account-based outreach sequences and messaging to convert engagement into meetings
Bring hyperscaler and system integrator partners into account plays by co-developing joint account plans and campaigns
Coordinate content and messaging with Corporate Marketing for target industries, accounts, and personas
Use HubSpot and Salesforce to build target account lists, track engagement, and maintain clean account data
Report ABM performance with RevOps, including account engagement, meetings, and pipeline created and influenced
Use performance results to improve targeting and ABM plays
Requirements
3–5 years of B2B marketing experience, including at least 2 years running ABM or account-based programs
Experience working directly with AEs and BDRs on named-account programs tied to pipeline goals
Hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages, social media, campaign tracking, and reporting
Strong project management skills, with the ability to run several account plays at once and keep stakeholders aligned
Clear, concise writing that adapts to both technical and business audiences
Experience marketing B2B software to manufacturing, industrial, or other technical buyers
Experience building and managing skills and artifacts in Claude
Experience with ABM and intent platforms such as 6sense, Demandbase, or ZoomInfo
Experience running joint or co-sell programs with Hyperscaler, SI, or technology partners
Familiarity with industrial data, IIoT, edge computing, or AI
Ability to work from the Toronto, Ontario or Santa Clara, California office at least three days per week
Visa sponsorship is not offered at this time
Benefits
Hybrid work arrangement
Opportunity to build infrastructure enabling industrial AI
Work on real customer production systems with direct product and company impact
Ownership, visibility, and ability to shape the product and company
Collaborative, curious, low-ego culture
Work alongside experienced operators, engineers, and leaders
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