ABM Manager

Posted 46 minutes ago

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About the role

  • ABM Manager executing multi-channel account-based marketing for Litmus’s industrial AI data platform. Building target-account plans and pipeline with sales, RevOps, and technology partners.

Responsibilities

  • Execute Litmus’s ABM program across tiered target accounts, from account selection and tiering through launch and optimization
  • Build and maintain account plans with AEs and BDRs, including buying committee mapping, priorities, and engagement history
  • Plan and launch multi-channel ABM plays using personalized email, LinkedIn, paid programs, direct mail, content, and events
  • Partner with BDRs on account-based outreach sequences and messaging to convert engagement into meetings
  • Bring hyperscaler and system integrator partners into account plays by co-developing joint account plans and campaigns
  • Coordinate content and messaging with Corporate Marketing for target industries, accounts, and personas
  • Use HubSpot and Salesforce to build target account lists, track engagement, and maintain clean account data
  • Report ABM performance with RevOps, including account engagement, meetings, and pipeline created and influenced
  • Use performance results to improve targeting and ABM plays

Requirements

  • 3–5 years of B2B marketing experience, including at least 2 years running ABM or account-based programs
  • Experience working directly with AEs and BDRs on named-account programs tied to pipeline goals
  • Hands-on experience with HubSpot and Salesforce, including list building, emails, landing pages, social media, campaign tracking, and reporting
  • Strong project management skills, with the ability to run several account plays at once and keep stakeholders aligned
  • Clear, concise writing that adapts to both technical and business audiences
  • Experience marketing B2B software to manufacturing, industrial, or other technical buyers
  • Experience building and managing skills and artifacts in Claude
  • Experience with ABM and intent platforms such as 6sense, Demandbase, or ZoomInfo
  • Experience running joint or co-sell programs with Hyperscaler, SI, or technology partners
  • Familiarity with industrial data, IIoT, edge computing, or AI
  • Ability to work from the Toronto, Ontario or Santa Clara, California office at least three days per week
  • Visa sponsorship is not offered at this time

Benefits

  • Hybrid work arrangement
  • Opportunity to build infrastructure enabling industrial AI
  • Work on real customer production systems with direct product and company impact
  • Ownership, visibility, and ability to shape the product and company
  • Collaborative, curious, low-ego culture
  • Work alongside experienced operators, engineers, and leaders

Job title

Job type

Full Time

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

HybridTorontoCanada

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