About the role

Product Manager designing and evolving campaign creation workflows for Vantage’s retail media platform. Collaborating with various teams to ensure product quality and user experience.

Responsibilities

Own the end-to-end workflow for campaign creation and launch readiness.
Design and evolve campaign setup flows across targeting, budgets, timelines, and placements.
Define lifecycle states such as draft, scheduled, active, paused, and archived.
Anticipate edge cases including campaign duplication, mid-flight edits, and configuration conflicts.
Define guardrails that prevent invalid or risky campaign setups.
Own how creatives are created, uploaded, validated, and attached to campaigns.
Design workflows for asset upload, previewing, and format validation.
Ensure creative requirements align with placements and campaign configuration.
Define approval, rejection, and revision flows.
Define how audiences are discovered, selected, and applied to campaigns.
Design audience selection, layering, and exclusion workflows.
Define how audience rules interact with campaign configuration and budgets.
Ensure targeting constraints and eligibility are clear to users.
Translate roadmap themes into clear product behavior.
Work closely with engineering to design system logic and workflows.
Run usability testing and incorporate feedback into improvements.
Own backlog quality, sprint readiness, and release clarity.

2+ years of product management experience in Advertising or Marketing Technology (AdTech/MarTech) supporting SaaS (Software as a Service) or Enterprise products.
Experience designing complex workflows or configuration-heavy systems.
Experience engaging directly with clients and conducting usability sessions/testing.
Experience collaborating directly with engineering teams.
5+ years of product management experience in AdTech or MarTech supporting SaaS or Enterprise products. (Preferred)
Experience designing campaign management systems. (Preferred)
Experience with audience targeting systems. (Preferred)