AI - Native Builder Product Owner responsible for rapid prototyping and software validation. Collaborating with engineering to drive economic outcomes in scientific domains.
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Product Owner – Marketing Technology (MarTech)
Posted via LinkedIn Recruiter (not a company profile)
Posted 2 weeks ago
About the role
- Product Owner for Marketing Technology (MarTech) to manage backlog, user stories, and Agile delivery of marketing platforms. Focus on enabling personalized, compliant, and data-driven marketing experiences.
Responsibilities
- Own and manage the MarTech product backlog, ensuring it is prioritized, refined, and aligned with business goals. Write clear user stories, epics, and acceptance criteria. Translate marketing, business, and compliance requirements into functional and technical specifications. Participate actively in Agile ceremonies. Collaborate with development and QA teams. Validate completed features. Support implementation and optimization of platforms such as CRM, marketing automation, analytics, and consent management systems. Manage customer preference centers and ensure compliance with data privacy regulations. Support campaign execution and optimization. Partner with stakeholders for UAT and GTM planning.
Requirements
- 5+ years of experience as a Product Owner or Business Analyst in MarTech or Digital Marketing environments. Strong experience with Agile/Scrum methodologies. Proven expertise in backlog management and user story creation. Experience working with MarTech platforms (Adobe stack, CRM, marketing automation tools, consent platforms). Strong understanding of data privacy and compliance frameworks (GDPR, CCPA, HIPAA). Excellent communication and stakeholder management skills. Preferred: Experience in Healthcare or Life Sciences domain, familiarity with OneTrust, experience with Adobe Experience Platform (AEP), AJO, AEM, exposure to CDPs, CSPO certification.
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