Manager of Engineering Transformation at Manulife leading technology learning and workforce development initiatives across global teams. Focused on innovative learning experiences and capability development.
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Social Media Manager – Banking
Posted via LinkedIn Recruiter (not a company profile)
Posted 3 months ago
About the role
- Develop and execute digital marketing strategies, manage social media campaigns, and provide performance insights for a financial client in a dynamic contractor role.
Responsibilities
- Collaborate with internal partners to develop results-driven organic and paid digital marketing strategies aligned with business goals. Manage social media campaigns across platforms such as Facebook, LinkedIn, YouTube, and Instagram from planning to reporting. Coordinate with internal teams and external agencies on integrated marketing initiatives. Develop engaging, compliant, and brand-consistent social-first creative content. Publish content across social media channels using appropriate management tools. Maintain brand standards and voice across all digital channels. Create training materials and provide guidance for social media best practices. Organize and support live social media events, creating real-time content and ensuring smooth execution. Analyze content performance, engagement metrics, and user data to recommend ongoing improvements. Contribute to regular performance scorecards and discuss results with stakeholders. Organize and archive reports and records within cloud-based repositories such as OneDrive and SharePoint.
Requirements
- Post-secondary degree in marketing, communications, or related field. Minimum of 3 years of experience managing social media platforms and digital marketing campaigns. Strong knowledge of online marketing channels and social media management tools (e.g., Sprinklr, HootSuite, Sprout Social). Experience with social advertising platforms such as Meta Business Manager and LinkedIn Campaign Manager. Excellent verbal, written, and interpersonal communication skills. Positive attitude, detail-oriented, customer-focused, with strong organizational abilities. Proven project management skills, capable of handling multiple priorities simultaneously. Fluency in English.
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